Digital Marketing Specialist
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Overview
Schedule
Part-time
Career level
Senior-level
Remote
Hybrid remote
Compensation
$32-$41/hour
Job Description
TITLE: Digital Marketing SpecialistREPORTS TO: Director of Marketing & CommunicationsSTATUS: Non-Exempt; Part-Time, 0.5 FTE (20 hours/week)LOCATION: Minneapolis; Primarily Remote; Some Onsite Work RequiredCOMPENSATION: $31.72/hour - $41.24/hourJob SummaryThe Digital Marketing Specialist supports enrollment marketing campaigns, paid media execution, and marketing automation. This role focuses on digital campaign execution, lead nurture workflows, paid social advertising, landing pages, and performance tracking to support student enrollment and retention.RESPONSIBILITIES & ESSENTIAL FUNCTIONS
- Execute and manage paid social media campaigns (Meta, Instagram, etc.)
- Execute and manage paid display campaigns (Google, Feathr, etc.)
- Build and optimize digital ads, audiences, and retargeting campaigns across channels
- Create and update landing pages for marketing campaigns (using existing templates and tools)
- Execute lead nurture email workflows and marketing automation in HubSpot
- Support CRM segmentation and audience targeting for campaigns
- Track campaign performance and prepare reports with actionable insights
- Support with creative production for digital ads (graphics, short video, copy) with direction given
- Collaborate with Marketing Director/Manager on campaign execution and priorities
- Contribute to campaign and funnel optimization through ongoing testing and iteration
- 4-7 years’ experience in digital marketing, paid media, or marketing automation
- Comfortable working independently in a part-time role
- Experience with Meta Ads Manager/Meta Business
- Experience with Google Display or similar platforms
- Experience with email marketing / CRM systems (HubSpot preferred)
- Experience with Canva, Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, or similar creative tools)
- Strong attention to detail and ability to manage multiple campaigns
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FAQs About Digital Marketing Specialist Jobs at MacPhail Center for Music
What is the work location for this position at MacPhail Center for Music?
This job at MacPhail Center for Music is located in Minneapolis, MN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at MacPhail Center for Music?
Candidates can expect a pay range of $31.72–$41.24 per hour for this role.
What employment applies to this position at MacPhail Center for Music?
MacPhail Center for Music lists this role as a Part-time position.
What experience level is required for this role at MacPhail Center for Music?
MacPhail Center for Music is looking for a candidate with "Senior-level" experience level.
What is the process to apply for this position at MacPhail Center for Music?
You can apply for this role at MacPhail Center for Music either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.