Digital Marketing Specialist

Stratum MedChampaign, IL

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Overview

Schedule

Full-time

Career level

Senior-level

Remote

Hybrid remote

Job Description

Digital Marketing Specialist Job DescriptionThis hybrid role requires a versatile digital marketer with expertise in both media buying, strategy and optimization, along with strong analytical skills and the ability to collaborate effectively with cross-functional teams.Media Buying:

Execute paid media buys across various platforms including search engines, social media, DOOH, display networks, CTV/OTT, and Digital Audio.
Leverage Stratum’s digital buying platform for purchasing (Basis)

Campaign Management & Optimization:

Oversee the planning, execution, and continuous optimization of digital marketing campaigns.
Monitor and analyze campaign performance meticulously using relevant analytics tools.
Provide data-driven recommendations to significantly enhance campaign effectiveness and efficiency.

Market Research:

Stay informed about industry trends, competitive landscape, and emerging technologies in digital marketing.
Conduct market research to identify potential opportunities and challenges in the digital advertising space.

Budget Management:

Work closely with stakeholders to manage and allocate budgets effectively.
Monitor spending and ensure campaigns are executed within budgetary constraints.

Collaboration:

Collaborate seamlessly with the marketing team and other stakeholders to develop cohesive media buying strategies.
Work with stakeholders to obtain necessary creative assets, content, and approvals for campaigns.
Will directly report to Manager – Marketing Special Projects & Shared Services

Qualifications:

Bachelor’s degree in digital media, marketing, communication, business, or a related field is preferred.
2-5 years of extensive experience in digital marketing, with a strong emphasis on media buying, campaign management, and campaign optimization.
Proven expertise in DSP buying or similar digital buying marketplaces is required, with Basis experience highly preferred.
Proficiency in major digital advertising platforms such as Google Ads, Meta Ads Manager, and LinkedIn Ads.
Exceptional analytical skills with the ability to translate data into actionable insights.
Strong communication and interpersonal skills for effective collaboration with cross-functional teams.

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FAQs About Digital Marketing Specialist Jobs at Stratum Med

What is the work location for this position at Stratum Med?

This job at Stratum Med is located in Champaign, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Stratum Med?

Employer has not shared pay details for this role.

What employment applies to this position at Stratum Med?

Stratum Med lists this role as a Full-time position.

What experience level is required for this role at Stratum Med?

Stratum Med is looking for a candidate with "Senior-level" experience level.

What is the process to apply for this position at Stratum Med?

You can apply for this role at Stratum Med either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.