Digital Marketing Specialist
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Schedule
Full-time
Career level
Senior-level
Remote
On-site
Benefits
Career Development
Job Description
Digital Marketing SpecialistWSI - Suwanee, GA - Full TimeABOUT USLocated across the globe and with more than 45 years of experience, WSI is the industry leader in automated repairs for pressure equipment. WSI’s industry experience, global presence, and best-in-class execution is the key to delivering improved plant reliability safely and effectively. Our values are the foundation for building strong, trusting relationships with our employees, stakeholders, and customers. We're small enough for your ideas to make an immediate impact and large enough to offer you opportunities to grow professionally at any stage of your career.JOB SUMMARYThe Marketing Specialist is responsible for leading WSI’s digital content strategy and managing internal and external communications. This role ensures all messaging is consistent, engaging, and aligned with the company’s brand positioning. The position plays a key role in driving digital marketing performance, strengthening brand presence, and supporting lead generation and business growth across global markets.ESSENTIAL DUTIES AND RESPONSIBILITIESDevelop and execute WSI's digital content strategy, ensuring consistent and engaging messaging across all channels Lead the development and maintenance of WSI's brand voice, ensuring a professional and industry leading presenceManage daily digital marketing operations across global markets, optimising campaigns to drive conversions and lead generationBuild and enhance WSI's digital brand through engaging and industry specific contentPlan and deliver structured content calendars across all platforms, aligning business priorities Analyse campaign performance using data and analytics tools, providing insights and recommendations for improvementOwn and deliver a comprehensive LinkedIn strategy including;Creating and managing structured posting schedulesManaging executive LinkedIn profiles to build personal brands and industry visibilityCoordinating Sales team LinkedIn activityDevelop and manage an annual pipeline of white papers and case studies, including planning, stakeholder coordination, deadlines, and promotional strategies across LinkedIn and the company website.Represent the marketing function at events and conferences, actively engaging with prospects and stakeholders, and developing a strong understanding of WSI and it's offerings. Collaborate closely with the Sales team to support lead generation activities, including campaign execution, CRM usage, email marketing, and reporting on campaign impact. Bring innovation and energy to the role by identifying new marketing approaches, leveraging AI and emerging tools, and continuously improving ways of working. Design and produce high quality digital assets (graphics, presentations, visual content) using tools (e.g., Adobe Creative Suite, PowerPoint), ensuring consistent and premium brand identity. EDUCATION AND EXPERIENCEHands on experience in implementing, managing and optimising key digital marketing channels (e.g. social media, email, website, SEO)Proficiency in presntation and visual design tools, including PowerPoint and Adobe Creative Suite (Photoshop, Illustrator), Canva or equivalent Experience with CMS and website editing (e.g. Wordpress or equivalent) Experience using CRM and email marketing platforms (e.g. Salesforce, HubSpot, or similar) Experience managing social media strategy, particularly LinkedIn Strong content creation and copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms University degree in Marketing, Business, Communications or a related fieldExperience in digital marketing, content strategy, and campaign execution, ideally within a B2B environment Hands on experience with CRM and marketing platforms
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Digital Marketing Specialist Jobs at WSI
What is the work location for this position at WSI?
This job at WSI is located in Atlanta, Georgia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at WSI?
Employer has not shared pay details for this role.
What employment applies to this position at WSI?
WSI lists this role as a Full-time position.
What experience level is required for this role at WSI?
WSI is looking for a candidate with "Senior-level" experience level.
What benefits are offered by WSI for this role?
WSI offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at WSI?
You can apply for this role at WSI either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.