Digital Marketing Specialist Iii: 26-02371
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Overview
Job Description
Primary Skills: Paid Media Strategy (advanced), Localized Marketing (advanced), Budget Management (intermediate), MarTech Evaluation (intermediate), Cross-Functional Leadership (advanced) Contract Type: W2 Duration: 7 months (Possible Extension) Location: San Diego, CA (#LI-Hybrid) Pay Rate: $55-57/hr on W2 basis#LPJob Summary:
This role will spearhead the marketing strategy for a local assisted tax program, blending national and hyper-local targeting to drive market-level success. You will architect and execute campaigns, manage digital media budgets, and champion the program's vision across various internal teams. The ideal candidate is a seasoned digital marketer with a proven ability to influence and lead through collaboration, aiming to optimize performance and expand the program's reach.Key Responsibilities:
- Develop and implement integrated marketing strategies for local markets.
- Manage and optimize digital media budgets for maximum ROI.
- Lead cross-functional collaboration with creative, data, and go-to-market teams.
- Analyze campaign performance and report on key metrics to leadership.
- Identify and recommend new marketing technologies to enhance local targeting.
- Demonstrated experience in DMA-level or local marketing strategies.
- Strong understanding of digital marketing and media performance metrics.
- Proven ability to influence stakeholders without direct authority. Experience in digital marketing with a focus on driving local or retail-level execution for enterprise brands is preferred.
- 7+ years in paid media with a digital focus, including demonstrated success leading DMA-level or local marketing strategies with measurable business impact.
- Deep digital marketing and technical expertise, with a track record of driving revenue growth through paid media.
- Proven experience growing a new product or program for an enterprise-level brand, ideally with local or retail-level execution.
- A master storyteller who uses data to craft compelling narratives for both analysts and executive leadership.
- Strong strategic thinking — able to set ambitious goals and pivot quickly in response to market changes.
ABOUT AKRAYA
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Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
