Digital Marketing Strategist

Are you passionate about social media and digital advertising sales? This is your opportunity to grow with one of the world’s largest media companies. Backed by the resources and support of Nexstar Media Group, WROC/RochesterFirst is seeking a drivenDigital Marketing Strategist to help expand our digital footprint throughout the Rochester area.

Rochester, NY, ranked as the nation’s second most affordable housing market, offers an exceptional quality of life—with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.

You will have access to a full suite of cutting-edge digital solutions including CTV/OTT, Social, Display, Pre-roll, SEM, SEO, exclusive streaming channels, and content creation services. The Digital Marketing Strategist will work with and support Sales Account Executives and Sales Management in all aspects of media planning, campaign onboarding, execution, optimization, and reporting.  This individual will assist in interfacing between internal and external teams for successful multi-media advertising campaign execution.

Responsibilities 

• Work with Sales Account Executives to create digital marketing recommendations and proposals 

• Manage digital order entry and creative trafficking for digital campaigns 

• Perform ongoing digital campaign reporting and optimization 

• Develop and maintain strong product knowledge of Nexstar Media Group Inc. digital products  

• Attend weekly sales meetings and ongoing client meetings 

• Support sales team 

• Coordinates with internal stakeholders proving strategic guidance and execution on campaigns

Qualifications

• Ideal candidate is a digital native with a working knowledge of widely-used digital advertising platforms (social, Google, display, OTT, email, among others)

• Strong project management skills, must have the ability to work in fast changing environments with the willingness to adapt quickly to change

• Ability to handle a wide variety of order implementations and balance workload independently

• Excellent multi-tasking skills, in addition to superior communication and organizational skills

• Knowledge of order entry programs (Google AdManager, Wide Orbit, and Matrix – preferred, not mandatory)

• Google Adwords, Google Analytics certification preferred

• Proficiency in Microsoft Office (PowerPoint skills mandatory)

• Ability to produce quality work under strict deadlines

• Positive and enthusiastic attitude, willing to seamlessly integrate into a competitive, winning sales team

• One to two years media coordination experience and/or Bachelor’s degree preferred but not mandatory

• Desire to learn digital technology as it emerges

Compensation: $32,240 + commissions

WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options.  Compensation package will be based on experience.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement:  All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.