Digital Media Buyer

Knak DigitalBaltimore, MD

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Job Description

Summary:Marketing firm with over 40 years of success, specializing in radio, print, broadcast, digital and branding. Serving a variety of industries, including retail, media, non-profit, technology, entertainment, hospitality, and hospitality.

Benefits:

Medical insurance, Unlimited PTO, 401K, Paid Holidays (Last week December shutdown), Summer Fridays, Personal Development (training, memberships, conferences), Flex-Time, Cell Phone Stipend, Philanthropic support

Responsibilities:

Develop and implement cross-channel media plans and buys
Utilize planning systems and tools to optimize media mix and placements
Gather media rate and research information for strategy development
Conduct competitive analyses and create comprehensive presentations
Manage and optimize digital campaigns across multiple platforms
Negotiate media buys, ensuring best rates and added value
Monitor campaign performance and analyze results
Prepare insights and participate in client meetings

Key skills:

Mastery of media planning tools
Strong analytical and negotiation skills
Proficiency in campaign management and optimization
Excellent communication and presentation abilities

Profile:

Bachelor's degree or equivalent experience in advertising, marketing communications, or related field
2-7 years of experience in media planning or a related field
Proven experience in planning and managing multi-channel media campaigns across various platforms (paid social, display)
Proficiency in end-to-end campaign management, including setup, optimization, and performance reporting
Advanced knowledge of Microsoft Excel and PowerPoint
Strong analytical skills with the ability to interpret data and provide actionable insights
Solid understanding of Google Analytics and other web analytics tools
Familiarity with syndicated media research tools (e.g., Resonate, MRI, Scarborough, SQAD, Vivix)

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FAQs About Digital Media Buyer Jobs at Knak Digital

What is the work location for this position at Knak Digital?

This job at Knak Digital is located in Baltimore, MD, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Knak Digital?

Employer has not shared pay details for this role.

What employment applies to this position at Knak Digital?

The employer has not provided this information. This may be discussed during the hiring process.

What is the process to apply for this position at Knak Digital?

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