Digital Media Manager

• Campaign Management & Execution
  • Build, launch, and manage full-funnel digital media campaigns platforms including Google Ads, Meta, LinkedIn, YouTube, and others
  • Develop audience strategies, keyword research, and testing roadmaps
  • Monitor budgets, pacing, and performance to ensure efficient spend and alignment with client goals
• Strategy & Analytics
  • Analyze campaign performance against KPIs such as ROAS, CPA, CPL, and conversion volume. Write clear, thoughtful insights that go beyond reporting metrics to explain the "why" behind performance
  • Deliver strategic recommendations rooted in data and focused on driving measurable business outcomes
  • Identify new growth opportunities and proactively bring ideas to the table
• This is not a "set it and forget it" role. We're looking for someone who treats campaigns like their own business and is constantly thinking about how to improve them.

1. Required
   1. 7+ years of direct, hands-on experience managing digital marketing campaigns
   2. Deep experience running campaigns in:
      1. Google Ads
      2. Meta Ads
   3. Experience in healthcare or higher education marketing
   4. Advanced analytical skills with the ability to turn performance data into actionable insights, including strong Excel skills
   5. Exceptional attention to detail—you notice the small stuff before it becomes big stuff
   6. Strong time management skills and ability to prioritize effectively
   7. Proactive communication—you raise issues and surface insights before being asked
   8. Ability to independently manage workload and meet deadlines
   9. Solutions-oriented—you approach challenges with a problem-solving mindset
   10. Comfortable owning performance and making data-driven decisions
2. Preferred
   1. Hands-on experience with programmatic advertising (Trade Desk experience a plus), LinkedIn Ads, TikTok Ads, Microsoft Ads, or other paid media platforms
   2. Experience mentoring junior team members

• A team player who believes collaboration makes work (and life) better
• Down-to-earth, easy to work with, and open to feedback
• A critical thinker who asks smart questions and uses common sense
• Proactive and self-directed—you don't wait to be told what to do next
• Demonstrates strong personal ownership and accountability – comfortable taking initiative
• Able to thrive in a dynamic, results-oriented environment
• You genuinely care about doing good work and supporting the people around you

• Achievement of campaign performance goals across paid media channels
• Ongoing improvements in campaign efficiency through optimization and testing
• Delivery of accurate, timely reporting and actionable recommendations
• Strong collaboration with internal teams and positive contributions to team culture

• The best co-workers you’ll ever find
• Flexible remote working arrangements
• Unlimited PTO
• Medical, Dental, Vision, 401k plus match
• Annual performance bonus eligibility
• Ongoing training opportunities
• Planned outings and team events (remote workers included!)

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

• Prolonged periods of sitting at a desk and working on a computer.
• Occasional standing, walking, or lifting of office supplies (up to 10–20 lbs.)
• Frequent communication via phone, email, and video conferencing.
• Work is performed in a temperature-controlled office environment with standard lighting and noise levels.
• Position may require occasional travel to client site

EEO & Accessibility Statement

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