Digital Media Planner
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Overview
Remote
On-site
Compensation
$50-$55/hour
Job Description
Job Title: Digital Media PlannerDuration: 12+Months Contract (With Possibility of extension)Location - Santa Clara, CA (Hybrid) or Open For 100% RemoteW2 OnlyPay Rate Range: - $50-55 /hrYour Role
- We are seeking an Omni Channel Media Planner (Contractor) to support the orchestration and execution of integrated marketing campaigns within the US. Reporting to the VP of Integrated Programs & Activation, you will be responsible for taking high-level campaign frameworks and turning them into actionable media plans that drive demand and pipeline impact.
- This role is ideal for a detail-oriented execution specialist who thrives in the "how" of marketing. You will ensure that our integrated programs are launched on time, managed with precision, and optimized for maximum performance across the digital ecosystem.
- Campaign Orchestration & Trafficking
- Creative Coordination: Act as the primary liaison between the creative team and media agencies to ensure specs are met and assets (banners, videos, copy) are delivered on time for launch.
- Link & Tag Management: Generate and audit all tracking URLs (UTMs) to ensure data flows correctly into Salesforce and Adobe Analytics. Conduct daily audits of active campaigns to verify tracking pixels are firing and ads are appearing on correct placements.
- Flowchart Maintenance: Maintain and update the "Master Media Flowchart" to reflect shifting flight dates, budget reallocations, and creative rotations.
- Vendor & Platform Management: Manage daily check-ins with platform partners (LinkedIn, Google, Programmatic vendors) to review pacing and technical health.
- Audience Mapping: Build out specific account lists (ABM) and buying groups within platforms like LinkedIn Campaign Manager as defined by the integrated program strategy.
- Reporting & Analysis: Pull and consolidate performance snapshots on key metrics (CTR, CPL, MQLs) to identify high-performing tactics and provide data-driven recommendations.
- A/B Test Management: Monitor live creative tests and provide "stop/go" recommendations based on which assets drive the best engagement with target buying groups.
- Optimization Logs: Maintain a running log of all campaign changes (bidding shifts, audience tweaks) to help the analytics team correlate performance shifts with specific actions.
- Pacing & Reconciliation: Daily monitoring of spend across all channels to ensure the budget is utilized evenly. Review monthly media invoices against actual delivery to resolve billing discrepancies.
- Cross-Functional Communication: Provide regular status updates to Regional Marketing leads on current live campaigns and upcoming activations.
- Strategic Omni-Channel Architecture:3-6years of experience designing and executing integrated B2B media plans across Paid Social (LinkedIn/Meta), Programmatic, and Content Syndication within the SaaS/Tech sector.
- Budgetary & Financial Rigor: Proven experience in managing "Master Media Flowcharts," monitoring daily spend pacing, and performing monthly invoice reconciliations to ensure 100% budget accuracy.
- Operational Rigor & Orchestration: Exceptional organizational skills to manage creative asset trafficking and complex campaign calendars across multiple stakeholders with a "zero-error" mindset.
- ABM Execution & List Management: Hands-on experience executing Account-Based Marketing (ABM) tactics, including the technical build-out of specific account lists and buying groups within LinkedIn Campaign Manager and other DSPs.
- Strong operational rigor: You are comfortable managing complex campaign calendars and coordinating multiple stakeholders in a fast-paced environment.
- Analytical Synthesis: The ability to interpret complex performance metrics ($CPL$, $CPM$, $ROAS$) and translate them into actionable "stop/go" optimization recommendations for non-technical stakeholders.
- Communication: Clear and concise communication skills, with the ability to manage project status updates effectively across a matrixed team.
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FAQs About Digital Media Planner Jobs at Epitec, Inc
What is the work location for this position at Epitec, Inc?
This job at Epitec, Inc is located in San Francisco, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Epitec, Inc?
Candidates can expect a pay range of $50–$55 per hour for this role.
What employment applies to this position at Epitec, Inc?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Epitec, Inc?
You can apply for this role at Epitec, Inc either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.