Digital Media Strategist - Atlanta Radio

Are you a digitally savvy, client-focused media strategist who enjoys helping businesses grow? CMG is looking for a Digital Media Strategist- Radio Sales to partner with our Atlanta Radio Sales team and develop smart, integrated advertising solutions for local and regional clients.

In this role, you'll work side by side with Radio Sellers and market leaders to uncover advertiser needs, shape compelling media strategies, and connect clients with the right mix of CMG radio brands, digital audio, streaming, targeted display, video, paid search, SEO/CRO, paid social, lead generation, sponsorships, and premium digital advertising products.

We're seeking someone who is curious, collaborative, analytical, and energized by the chance to turn customer goals into measurable results. You'll be a trusted digital resource for our sales team and clients-helping develop proposals, support campaign recommendations, review performance, and identify opportunities to grow client partnerships.

Essential Duties and Responsibilities

• Partners with Radio Sellers in client discovery conversations to understand advertiser goals, business challenges, audience needs, and growth opportunities.
• Builds thoughtful, insight-led recommendations that bring together radio, digital audio, streaming, display, video, paid search, SEO/CRO, paid social, lead generation, sponsorships, and other digital solutions.
• Creates and presents clear, client-ready proposals that connect strategy, audience targeting, campaign objectives, KPIs, and expected business outcomes.
• Works with sales leadership to identify high-potential digital revenue opportunities, priority accounts, renewal needs, upsell opportunities, and new business prospects.
• Helps ensure digital campaigns are set up for success by documenting objectives, targeting, products, budgets, timelines, and fulfillment details clearly and accurately.
• Collaborates with CMG Local Solutions campaign operations and analytics teams to monitor performance, assess pacing, recommend optimizations, and identify opportunities to grow client investment.
• Serves as a trusted digital resource for Sellers, clients, and market leaders on digital media trends, product capabilities, measurement, and best practices.
• Supports and coaches Radio Sales teams so they can confidently position digital solutions and deliver strong recommendations in the marketplace.

Minimum Qualifications

• A consultative, results-oriented approach with the ability to build strong relationships with sales teams, clients, and internal partners.
• Ability to translate client business needs into strategic digital media recommendations and compelling sales presentations.
• Strong understanding of the digital advertising landscape, including audience targeting, programmatic buying, digital audio/streaming, OTT/CTV, paid search, paid social, attribution, campaign measurement, and emerging trends.
• Comfort analyzing campaign performance, identifying optimization opportunities, and communicating results in a clear, client-friendly way.
• Strong organization and follow-through, with the ability to manage multiple client priorities, deadlines, proposals, and campaign details in a fast-paced sales environment.
• Experience using Microsoft Office, CRM tools, digital proposal platforms, analytics dashboards, and campaign reporting tools.
• Valid U.S. driver's license, reliable transportation, and ability to travel locally for client meetings, with occasional overnight travel as needed.

Preferred Qualifications

• Experience in radio, audio, digital media sales, advertising, marketing, or media strategy is strongly preferred.
• Experience supporting Sellers through needs analysis, proposal development, client presentations, campaign optimization, and renewal or upsell strategy.
• Bachelor's degree in marketing, advertising, communications, business, or a related field preferred.

About Cox Media Group

CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 17 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2392 #LI-Onsite

CMG is a special place. Here, we rely on our winning mindset and deep expertise to find creative solutions, think differently, and work together to positively impact the people and communities we serve. It's where we connect and inspire diverse audiences every day and everywhere with our unmatched content, products, services and people.

At CMG, we take pride in our collaborative and open environment, where everyone feels valued, seen and heard. Our shared commitment to living our company's core Values- Teamwork, Integrity, Quality and Fiscal Responsibility - propels us every day, in everything we do. We encourage you to explore #LifeAtCMG, where you can bring your best, authentic self to work, think boldly and make a difference.

If you are currently a CMG employee, please log into THRIVE to access our internal career center.

Nearest Major Market: Atlanta

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