Digital Paid Media Director

We're excited to provide the best education in the best environment to our students!

Academies of Math and Science Impact Group

Digital Paid Media Director

Location:Hybrid (Arizona Residents Only); Tempe, AZCompensation:Competitive and dependent upon experience

Position Overview

AMS Impact Group is seeking a Digital Paid Media Director to lead and scale our paid media acquisition strategy across Meta and Google platforms. This is a hands-on leadership role responsible for owning the full lifecycle of paid digital campaigns—from strategic planning and campaign execution to optimization, budget management, and ROI performance.

The Digital Paid Media Director will report directly to the Vice President of Marketing and serve as a key strategic partner in aligning paid media initiatives with broader enrollment, growth, and lead-generation goals. While this role owns execution and platform performance, success requires strong cross-functional collaboration to ensure seamless conversion flow, accurate attribution, and actionable insights.

Why Work with AMS Impact Group?

• Mission-driven organization supporting educational growth and impact

• Collaborative, high-performance marketing team environment

• Opportunity to own and scale paid media strategy at an enterprise level

• Data-informed decision-making culture with strong leadership partnership

• Competitive compensation and growth opportunities

Key Responsibilities

Paid Media Ownership & Strategy

• Own and lead the end-to-end paid media strategy across Meta (Facebook/Instagram) and Google (Search, Display, YouTube)

• Develop, execute, and scale paid acquisition programs aligned to enrollment, lead-generation, and ROI objectives

• Partner closely with the VP of Marketing to define paid media priorities, performance benchmarks, budget allocation, and testing roadmaps

Campaign Build & Execution

• Directly build, launch, and manage paid campaigns within Meta Ads Manager and Google Ads

• Design campaign structures optimized for funnel stages, audience segmentation, and conversion performance

• Lead creative testing strategy across messaging, formats, placements, and audience targeting, coordinating creative needs with internal stakeholders

Optimization & Performance Management

• Monitor campaign performance daily and execute ongoing optimization to improve:

  • Cost per lead (CPL)

  • Cost per acquisition (CPA)

  • Lead quality

  • Conversion rates

  • Return on investment (ROI)

• Manage budget pacing, scaling strategies, bid adjustments, and audience refinement across platforms

• Proactively identify performance trends, troubleshoot declines, and implement corrective actions efficiently

Tracking, Attribution & Platform Systems

• Oversee paid media tracking infrastructure to ensure accurate attribution and conversion integrity

• Manage and optimize tracking systems, including:

  • Google Tag Manager (events, triggers, conversions)

  • Meta Conversion API (CAPI)

• Collaborate with technical partners to maintain reliable data flow between paid platforms, CRM systems, and websites

Collaboration & Leadership Reporting

• Provide regular performance updates, insights, and strategic recommendations to the VP of Marketing

• Partner with the Marketing Analyst to interpret reporting and uncover deeper insights, while retaining ownership of paid media decisions

• Collaborate with the Website Manager to ensure landing pages support conversion goals (without direct site management responsibility)

Qualifications & Skills

Required Qualifications

• Minimum of 5 years of experience managing and scaling paid media campaigns across Meta and Google platforms

• Advanced proficiency in:

  • Meta Ads Manager and Business Manager

  • Meta Conversion API (CAPI)

  • Google Ads and Google Tag Manager

  • CRM platforms such as HubSpot or equivalent

• Strong understanding of conversion tracking, attribution modeling, and funnel-based acquisition strategies

• Proven ability to scale campaigns while maintaining cost efficiency and lead quality

• Excellent communication, collaboration, and leadership skills

• Highly organized, analytical, and comfortable operating in a fast-paced environment

Join us to enjoy rewarding challenges and ongoing opportunities!