Digital Paid Media Manager
Buzz BrandsVirginia Beach, Virginia
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Overview
Schedule
Full-time
Career level
Director
Remote
On-site
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Benefits:
- 401(k)
- 401(k) matching
- Company parties
- Competitive salary
- Dental insurance
- Free food & snacks
- Health insurance
- Opportunity for advancement
- Paid time off
- Parental leave
- Vision insurance
- Wellness resources
Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. We’re seeking a Digital Paid Media Manager with a passion for developing and executing paid digital advertising strategies to help our franchisees generate leads and expand their customer base.
This in-person role, reporting to the Vice President of Digital Marketing, helps to build the strategy and oversees the execution and optimization of paid media campaigns across multiple channels. You’ll work closely with our internal marketing teams, vendor partners, and agency partners to ensure campaigns are set up for success and deliver measurable results.
Key Responsibilities
- Develop and manage keyword/audience targeting, ad creative, and landing page strategies across all channels for each brand and service line.
- Collaborate with SEO, brand marketing, and creative teams to deliver cohesive, multi-channel campaigns.
- Manage relationships with external agencies and paid media vendors, ensuring timelines, deliverables, and performance goals are met.
- Manage paid media budgets at both national and local levels, prioritizing lead generation and customer acquisition.
- Track campaign KPIs, analyze performance data, and provide actionable recommendations.
- Develop and maintain weekly, monthly, and quarterly Paid Media Reports.
- Provide general digital marketing support to franchisees and internal teams.
- Assist with hiring, training, and managing digital marketing staff.
- Stay current on emerging advertising technologies, AI integrations, and best practices to drive continuous improvement.
- Contribute to other strategic initiatives as needed.
Required Qualifications
- Bachelor’s Degree; Marketing, Business, or related field preferred.
- Minimum 3 years of paid media experience, with a strong focus on strategy, execution, and management; agency or multi-location experience a plus.
- Experience leading digital campaigns from concept to post-campaign analysis.
- Strong analytical skills with the ability to interpret complex campaign data, identify performance trends, and translate insights into strategic recommendations that align with business goals.
- Strong technical knowledge; experience with web analytical tools and programs, including, but not limited to, Google AdWords, Google Analytics, WordPress, Hubspot, and Meta Business Suite.
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Excellent communication and presentation skills.
- Strong vendor management and team leadership skills.
- Must be able to work on-site daily in Virginia Beach, VA.
Buzz Franchise Brands is a fast-growing multi-brand franchising company that builds companies that get people talking. We surround ourselves with smart, entrepreneurial-minded people who love building something small into something great, and we work hard to do that with each of our franchise brands.
Automate your job search with Sonara.
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FAQs About Digital Paid Media Manager Jobs at Buzz Brands
What is the work location for this position at Buzz Brands?
This job at Buzz Brands is located in Virginia Beach, Virginia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Buzz Brands?
Employer has not shared pay details for this role.
What employment applies to this position at Buzz Brands?
Buzz Brands lists this role as a Full-time position.
What experience level is required for this role at Buzz Brands?
Buzz Brands is looking for a candidate with "Director" experience level.
What is the process to apply for this position at Buzz Brands?
You can apply for this role at Buzz Brands either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.