Digital Product Owner (UX/UI Designer)

A Little About Us

AssuranceAmerica is simplifying the non-standard auto insurance experience for agents and policyholders. We serve thousands of drivers across the country who have been underserved or overlooked by traditional insurance markets, delivering affordable coverage through a network of independent agents on a platform built for speed and simplicity. At our core, we believe insurance is about protecting people and we're committed to making a meaningful impact in the communities we serve through a culture of generosity and giving back.

We're looking for someone who thrives in a fast-moving, entrepreneurial environment and isn't afraid to dig in and get things done. If you're passionate about making an impact, this is the team for you.

Position Overview

Are you a UX/UI Designer who thinks like a product owner? At AssuranceAmerica, we're looking for someone who wants end-to-end ownership of the products they design, from strategy all the way to launch.

You need to be a strategic thinker, a user advocate, a strong UI designer, and a data-driven decision maker all rolled into one. You will own the vision and roadmap for our direct-to-consumer website and quote-and-bind funnel, translating business objectives into seamless digital experiences. You will champion the voice of the customer at every stage, gathering feedback, identifying friction points, and turning complex problems into intuitive solutions. From wireframes and journey maps to backlog management and KPI reporting, you'll be hands-on across the full product lifecycle, collaborating closely with engineers and cross-functional teams to bring ideas to life.

What You’ll Do

Product Vision & Strategy

• Develop the product strategy and roadmap for the direct-to-consumer marketing website and quote-and-bind funnel.
• Define and communicate a clear product vision that aligns with business objectives and ensure timely delivery of features and updates.

• Collaborate with engineers and cross-functional teams to implement product enhancements effectively.

Design & User Experience

• Lead the creation, documentation, and maintenance of reusable UI components in a design system within Figma.
• Create design assets, including concept designs, user flows, wireframes, journey maps, scenarios, and mockups to support seamless, intuitive user interactions.
• Conduct user research and usability testing to inform design decisions.

Voice of the Customer

• Gather and synthesize user feedback to ensure the product meets customer expectations.
• Balance business objectives with user needs.

Analytics & Reporting

• Define key performance indicators (KPIs) to measure product success and user engagement.
• Analyze website, funnel, and user behavior data to identify trends, gaps, and opportunities
• Produce actionable reports to inform product decisions and optimize user experience.

Backlog Management

• Create, prioritize, and maintain a product backlog that aligns with business goals.
• Ensure user stories and requirements are clearly articulated.
• Continuously refine and adjust the backlog to meet changing priorities and new insights.

Minimum Qualifications

A successful candidate will have…

• 7+ years of experience in User Experience, Interaction Design, or Product Management preferred.
• A strong command of UX/UI design, from wireframes and user flows to journey maps and high-fidelity prototypes.
• Familiarity with a range of qualitative research methods, such as usability testing and card sorting, and the judgment to know when to use them.
• Hands-on experience guiding projects through the full development lifecycle from concept to launch.
• Proficient in analytics and reporting to track KPIs, analyze user behavior, and drive data-informed product decisions.
• Excellent communication skills with the ability to engage, influence, and inspire partners and stakeholders.
• High degree of organization, individual initiative and personal accountability.

Knowledge/Technical Skills

• Bachelor’s degree in a design related field preferred.
• Expert-level proficiency in Figma and Adobe Creative Suite.
• Hands-on experience as a lead design contributor on multiple large-scale, enterprise-level web projects from start to finish.
• Experience building and maintaining style guides, pattern libraries, and other design systems that bring consistency across large organizations.
• Has a genuine interest in how AI is shaping the future of UX and is eager to explore tools that support smarter, faster design work.
• A strong portfolio or samples of work demonstrating experience and UX/UI skills is required.

To be considered for this role, please include a link to your online portfolio when you submit your application.

Work Environment and Physical Requirements

• This is a full-time, in-office role at our Atlanta headquarters five days a week. We understand life happens and offer flexibility to accommodate personal and family commitments. Flexibility to work extended and varied hours as needed.
• This is a desk-based role requiring the ability to sit or stand for prolonged periods. Adjustable desks are provided to support a comfortable and flexible workspace.

Travel

• Up to 10% travel is required based on business needs.

Benefits And Perks

We take care of our people. That means supporting your physical, financial, and mental well-being and giving you the flexibility to thrive both at work and at home.

• Competitive salary and performance incentives.
• 401(k) with a full company match on the first 4% of your contributions.
• Paid time off including holidays, paid personal time, parental leave, volunteer time off, bereavement pay, military leave, and jury duty pay.
• Comprehensive health benefits including medical, dental, vision, short/long term disability and life benefits.
• Curious about something new? We support your growth by reimbursing approved educational expenses so you never stop learning.
• We believe great teams are built on real relationships. That's why we make time for engagement events and activities throughout the year.