Digital Sportsbook Planning Specialist

As a Digital Sportsbook Planning Specialist on the Caesars Sportsbook Digital Sportsbook & Customer Retention team, this role shapes retention and lifecycle marketing strategies. The position is centered on rapid growth & improvement to deliver a quality customer experience through a blend of creativity, planning, analysis, and execution. You will help execute promotional campaigns and drive retention through all appropriate channels.

• Develop and execute the Caesars Sportsbook promotional strategy across national and regional channels to support the retention of digital bettors.

• Plan and forecast retention mechanisms corresponding with localized market regulations.

• Create reports and analyze data to evaluate the performance of promotions.

• Track executional processes, competitor programs, and industry initiatives to improve efficiency for scale.

• Update customer journey metrics to implement new user experiences in line with evolving technical functionality.

• Compile terms, conditions, and legal disclaimers for promotions.

• Provide background research and data analysis to support promotions and promotion development.

• Assist in the weekly and monthly financial & KPI reporting for promotions as directed by the promotions manager.

• Develop and maintain a comprehensive sports calendar by sport, league, & popular teams by.

• Track promotional and product offerings for key digital competitors.

• Support VIP and CRM teams to build a retention strategy.

• 2+ years of gaming experience; ideally gained with an online Sportsbook operator.

• Basic understanding of statistics, particularly probability, and odds.

• Strong knowledge of sports, players, teams, and statistics.

• Passion for sports betting with an understanding of the industry.

• Superb communication, organizational, operational, teamwork, and interpersonal skills.

• Strong numerical and analytical skills, with the ability to use a range of data insights.

• Proven capability to deliver projects against time-sensitive deadlines.

• Experience in multiple data analysis tools, including MS Office, Power BI, Tableau, Jira, Confluence, Looker, & Optimove.

• Ability to use workflow management tools to align with other teams on cross-team work.

• Ability to understand league and gaming regulations.

ADDITIONAL REQUIREMENTS

• Demonstrates initiative, sound judgment, and a commitment to continuous growth.

• Build collaborative relationships and communicate effectively across teams.

• Identifies opportunities to improve processes, solve problems, and drive results.

• Maintains professionalism, composure, and adherence to established procedures.

• Possesses the knowledge, skills, and business acumen to perform the role successfully.

• Effectively manages competing priorities, adapts to change, and meets deadlines in a fast-paced environment.

• Handles sensitive team members and guest matters with discretion and urgency.

• Works independently and responds appropriately to visual and verbal cues.

The salary range for this position is $44,024 - 78,281 USD, which is dependent on a several factors including relevant experience, geography, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)-matching program; among other employee benefits. This role includes paid Personal Time Off and paid company holidays.