Direct Marketing Manager
Jacob Sunroom, Exteriors & BathsFaireview Heights, IL
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Overview
Schedule
Full-time
Career level
Director
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Job Description
Direct Marketing ManagerLocation: Fairview Heights, ILType: Full-TimeWho We AreJacob Family Enterprises (including Jacob Sunrooms, Exteriors & Baths and Chesley Fence & Deck) is a family-owned, nationally ranked home improvement leader. We specialize in sunrooms, baths, siding, windows, fencing, decking, and more. Our reputation is built on integrity, exceptional service, and the lifelong customers we create by delivering on our promises—The Jacob Way.The OpportunityWe are seeking an innovative, hands-on Direct Marketing Manager to build, develop, and lead our direct marketing programs. This is a true “player-coach” position for someone who thrives in the field, working shows, canvassing job sites, and generating leads, while also managing, training, and inspiring a high-performing marketing team.You will oversee all direct marketing efforts, including event marketing, canvassing programs, team development, and budget oversight. This role is critical to increasing appointment volume, boosting demo rates, and driving substantial revenue growth for the organization.Responsibilities
- Develop and execute comprehensive direct marketing plans to strengthen brand visibility and generate high-quality leads.
- Hire, train, supervise, and mentor the direct marketing team while fostering a positive, energetic, high-performance culture.
- Serve as a top-performing marketer by actively working shows, events, and canvassing. Leading your team by example.
- Schedule, prepare, set up, work, and tear down all shows and events (approx. 50 annually).
- Canvass around active job sites to set appointments and promote company services.
- Ensure all event materials, supplies, and logistics are ready and executed professionally.
- Meet and exceed goals for appointment setting, demo rates, and cost-per-lead metrics.
- Maintain a 10% direct marketing cost budget for shows/events/canvassing (excludes company vehicle/gas).
- Track team performance, marketing expenses, and ROI; make recommendations to improve efficiency and impact.
- Build and scale your team as business needs grow.
- Contribute personally to lead generation and support team success.
- Support the organizational goal of generating $500,000 in revenue from direct marketing annually.
- Understand and communicate bonus structures to ensure clarity and motivation for direct marketers.
- Proven experience in direct marketing, field marketing, event marketing, or lead-generation management.
- Demonstrated ability to hire, train, motivate, and coach a team in a fast-paced environment.
- A strong communicator with excellent organizational skills and the ability to manage a variable Wednesday–Sunday schedule.
- Outgoing, enthusiastic, and results-driven—someone who enjoys working with people and being “on the ground.”
- Comfortable working hands-on, including event setup, canvassing neighborhoods, and engaging with the public.
- Base Salary: $40,000 + bonus potential up to $7,500 annually
- Bonus structure includes:
- 2% of personal lead sales (max $400 per sale)
- 1% of team sales (max $400 per sale)
- Monthly bonus payout on the second paycheck
- Medical, Dental, and Vision coverage
- Simple IRA with company matching funds
- Supportive, family-first culture with strong mission and values
- Flexible field-based schedule, typically Wednesday–Sunday, with Monday/Tuesday off.
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FAQs About Direct Marketing Manager Jobs at Jacob Sunroom, Exteriors & Baths
What is the work location for this position at Jacob Sunroom, Exteriors & Baths?
This job at Jacob Sunroom, Exteriors & Baths is located in Faireview Heights, IL, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Jacob Sunroom, Exteriors & Baths?
Employer has not shared pay details for this role.
What employment applies to this position at Jacob Sunroom, Exteriors & Baths?
Jacob Sunroom, Exteriors & Baths lists this role as a Full-time position.
What experience level is required for this role at Jacob Sunroom, Exteriors & Baths?
Jacob Sunroom, Exteriors & Baths is looking for a candidate with "Director" experience level.
What benefits are offered by Jacob Sunroom, Exteriors & Baths for this role?
Jacob Sunroom, Exteriors & Baths offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, and 401k Matching/Retirement Savings for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Jacob Sunroom, Exteriors & Baths?
You can apply for this role at Jacob Sunroom, Exteriors & Baths either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.