Direct Marketing Manager (Canvass/Proximity)

Join Our Dynamic Team and Make an Impact!

Renewal by Andersen, the full-service replacement division of Andersen Windows, is seeking a Direct Marketing Manager to join our growing Richmond team. We are a fast-paced, energetic, and deadline-driven organization focused on delivering world-class experiences to our customers.

This is an exciting opportunity for a driven leader to join a passionate, close-knit team and make a meaningful impact on our regional growth.

Our Culture

At Renewal by Andersen, our focus is people. We are committed to caring for our customers, our community, and each other. We strive to create an inclusive and diverse workplace where all team members feel respected, valued, and empowered to reach their full potential.

We believe that when we take care of our people, they take exceptional care of our customers.

Position Overview

The Direct Marketing Manager is responsible for leading and developing our local canvassing program to generate qualified leads and appointments through door-to-door marketing efforts. This role combines strategic planning, team leadership, field execution, and performance management to drive measurable results.

This individual will serve as a key member of the Marketing Leadership Team and play an integral role in shaping the region's go-to-market strategy.

Key Responsibilities

Team Leadership & Culture Development

• Create and foster a high-performance culture within the canvassing team by modeling desired behaviors and best practices.

• Lead, coach, and develop Team Leads and canvassers to achieve daily, weekly, and monthly goals.

• Deliver world-class onboarding and ongoing training, including role-playing and in-field coaching.

• Motivate and mentor team members through active field presence and leadership.

Strategy & Program Execution

• Develop and execute immediate, short-term, and long-term canvassing strategies for the Richmond market.

• Oversee all canvassing field activities, including scheduling, staffing, and supervision.

• Actively manage new program launches through strategic staffing, planning, and execution.

• Monitor and coach Team Leads to ensure compliance with procedures, scripts, and customer service standards.

• Develop and train on advanced canvassing protocols to maintain quality and consistency.

Operations & Performance Management

• Create and manage the annual canvassing budget focused on generating qualified leads and appointments.

• Coordinate canvassing logistics including:

  • Territory mapping

  • Permit tracking

  • Script and flyer maintenance

  • Field lead organization

• Verify and validate leads gathered during each shift using proximity tracking tools.

• Track, analyze, and enter marketing performance data into internal systems.

• Provide regular performance updates to the Vice President of Marketing.

• Analyze program effectiveness and identify opportunities for optimization.

Qualifications

• 3+ years of experience managing large teams in a performance-driven environment.

• Proven leadership, coaching, and training experience.

• Strong analytical skills with the ability to interpret data and identify trends.

• Ability to master and confidently deliver scripted messaging in the field.

• Experience managing multiple team leads and large canvassing or field marketing teams.

• Strategic thinker with strong project management and organizational skills.

• Excellent verbal and written communication skills.

• Proficiency in Microsoft Excel, Word, and PowerPoint preferred.

• Understanding of marketing communications, sales promotion, and advertising principles.

• Valid driver's license with a clean driving record.

Compensation & Benefits

Base Salary: $65,000 - $75,000 annuallyIncentive: Performance-based bonus structure

Benefits Include:

• Medical Insurance

• Dental Insurance

• Vision Insurance

• 401(k) with company match

• 15 days of Paid Time Off (PTO) in your first year

Renewal by Andersen of Central Virginia and Roanoke is committed to providing a safe and secure workplace. As part of the hiring process, a background check will be conducted on all potential employees who receive conditional job offers.