Director, Field Marketing and Communications Bilingual/Spanish – West Territory

Position Summary:

The Alzheimer’s Association is seeking a strategic, results-driven Director of Field Marketing and Communications to serve as the lead media relations strategist and spokesperson for the Los Angeles priority market, while overseeing integrated marketing and communications efforts.

This role is responsible for driving earned media, shaping proactive storytelling, and managing high-impact press engagement in one of the Association’s most visible and complex markets. The Director will also develop and execute localized marketing and communications initiatives that increase awareness, drive engagement, and strengthen the Association’s reputation and impact across mission and revenue priorities.

Responsibilities

Essential functions and responsibilities include, but are not limited to:

• Develop and implement a comprehensive marketing and communications plan to support the Association’s goals in the priority market, aligning with the organization’s national strategic plan.
• Provide counsel to local leadership and staff on integrated marketing and communications strategies for mission and fundraising initiatives.
• Lead local media relations efforts, building relationships with media and securing earned media coverage to elevate visibility of the Association’s work and impact.
• Oversee market-level digital and social media strategy, ensuring consistent, engaging content that promotes the full mission and resonates with diverse audiences.
• Support and activate local marketing campaigns based on national templates across paid, owned, and earned channels to drive constituent engagement and revenue.
• Manage development of local materials (collateral, newsletters, advertising, web content) that adhere to brand standards and key messaging.
• Collaborate with national and regional MarComm colleagues to ensure consistency, share best practices, and optimize resources for maximum impact.
• Monitor and evaluate performance of marketing and communications efforts through data and analytics to measure effectiveness and inform strategy.
• Serve as a brand ambassador and spokesperson when appropriate, representing the Association in the community and with external partners.
• Recruit, train, and empower volunteers to serve as spokespersons and community advocates, amplifying the organization’s visibility and impact within the priority market.
• Ensure inclusive and culturally responsive communications, reflecting the Association’s commitment to diversity, equity, and inclusion in all outreach efforts.
• Other duties as assigned

Qualifications

• Bachelor’s degree in marketing, communications, public relations, or related field.
• 7–10 years of experience in marketing and communications, with demonstrated success managing integrated strategies.
• Bilingual in English and Spanish. 

Knowledge, Skills and Abilities

• Spanish Fluency Required
• Experience leading communications efforts within a major market or large metropolitan area preferred.
• Experience working in nonprofit, healthcare, or public health organizations is a plus.
• Strong media relations experience and familiarity with the local media landscape.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Demonstrated ability to work collaboratively with cross-functional teams.
• Strong writing, storytelling, and presentation skills.
• Experience using analytics to inform communications strategies.
• Strategic thinker with the ability to translate organizational goals into actionable communication strategies.
• Skilled in developing compelling, mission-driven messaging and creative campaigns.
• Adept at building relationships with diverse stakeholders, including media, partners, volunteers, and donors.
• Proficient in digital and social media marketing best practices.
• Highly organized, detail-oriented, and adaptable.
• Committed to upholding the Alzheimer’s Association’s values, ethics, and commitment to equity and inclusion.
• Valid driver’s license and ability to travel locally as needed.

Title: Director, Field Marketing and Communications- Bilingual/Spanish

Position Location: Los Angeles- West Territory

Full Time, based on 37.5 hours minimum per week

Position Grade & Compensation: Grade 309  The Alzheimer's Association’s good faith expectation for the salary range for this role is between $105,000-$115,000

Reports To: Sr. Director, Field Marketing and Communications

Who We Are:

The Alzheimer’s Association is the leading voluntary health organization in Alzheimer’s care, support and research. Our mission is to lead the way to end Alzheimer's and all other dementia– by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support.

The Alzheimer’s Association announced a landmark $100 million investment in research for 2023. This unparalleled commitment is illustrative of the momentum we are building in dementia research — our investments today will lead to breakthroughs tomorrow.

At the Alzheimer’s Association, our employees are at the core of all we do. Our network of more than 1,750 employees across the United States makes a difference each and every day for those impacted by Alzheimer’s and those at risk for the disease.

We warmly invite qualified applicants to consider this opportunity to make a life-changing impact on the millions living with Alzheimer’s, their caregivers and those that may develop the disease in the future. Read on to learn more about the role, then visit our website www.alz.org/jobs to explore who we are and why we've been recognized as a Best Place to Work for the last twelve years in a row.

At the Alzheimer's Association®, we believe that diverse perspectives are critical to achieving health equity — meaning that all communities have a fair and just opportunity for early diagnosis and access to risk reduction and quality care. The Association is committed to engaging underrepresented and underserved communities and responding with resources and education to address the disproportionate impact of Alzheimer’s and dementia.

 The Alzheimer’s Association commitment remains steadfast in engaging all communities in our full mission. The Association provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment to the fullest extent required by law, including, but not limited to, on the basis of race, color, religion, age, sex, national origin, gender identity, disability status, genetics, protected veteran status, sexual orientation, or any other legally protected characteristic.

Employees working 24 hours/week or more are eligible for a comprehensive benefits package, including medical, dental, vision, flex accounts, short and long-term disability, life insurance, long term care insurance, tuition reimbursement, generous Paid Time Off, 12 annual holidays and Paid Family Leave, as well as an annual Cultural & Heritage Day and Volunteer Day of their choosing. They are also eligible for our gold standard 401(k) retirement plan. Please click HERE for more information.

Full time employees (37.5 hours/week), will enjoy all of the above plus an annual School Visitation Day and an Elder Care Facility Day of their choosing.

Qualified Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act at the Alzheimer's Association.

The Alzheimer's Association will conduct an individualized assessment of the material job duties of this job include working with vulnerable communities which the employer may reasonably believe that Criminal History may have a direct, adverse and negative relationship for the safety of the community.

The background check will include searches for: social security person search, public reports, county & federal criminal reports, multi-jurisdictional, sex offender database, NSOPW national sex offender, education, employment history, motor vehicle or driving history, and reference checks.