Director, Go-To-Market Marketing

The Director of Go-To-Market (GTM) Marketing is responsible for leading the marketing go-to-market strategy and execution for new product launches, seasonal collections, and key business initiatives. This role ensures that Arhaus' product priorities and business goals are clearly translated into compelling marketing that connects with customers. This leader will oversee go-to-market, product marketing, and retail marketing, ensuring a consistent and impactful customer experience across retail stores, digital channels, and B2B initiatives.

The Director will work closely with teams across the organization-including Growth Marketing, PR, eCommerce, Creative, Merchandising, Store Operations, Visual Merchandising, and EPMO -to bring launches and campaigns to life and drive traffic, sales, and customer engagement. This role requires both strategic leadership and hands-on execution, connecting brand vision, business priorities, and customer insights into marketing programs that perform across retail, digital, and B2B channels.

Key Responsibilities

• Go-To-Market Strategy & Launch Planning

• Lead the marketing strategy, planning, and execution for product launches, seasonal collections, loyalty initiatives, new business initiatives, and promotional campaigns.

• Translate product and business priorities into clear customer messaging and marketing plans.

• Develop seasonal product marketing briefs that outline objectives, target audiences, messaging, and channel strategy. Ensure product priorities are reflected across all customer touchpoints including Arhaus.com, showrooms, catalogs, and marketing campaigns.

• Partner with Product Development, Buying, and Merchandising teams to ensure products launch on time on Arhaus.com with accurate product information.

• Continuously improve the product launch process in collaboration with eCommerce merchandising and Creative Operations.

• Product Information & Training Strategy

• Partner with Merchandising, Product Development and Retail Operations teams to build a scalable product information strategy that supports internal teams including Retail, eCommerce, B2B, and Customer Experience. Create tools and resources, including the development of product launch toolkits and messaging guides, to help front line teams confidently communicate product features and benefits.

• Ensure customers have clear and accessible product information that highlights quality, craftsmanship, and key differentiators both online and in-store.

• Be the Marketing point of contact in partnering with IT on technological solutions to improve information flow.

• Retail Marketing Leadership

• Develop and execute retail marketing strategies designed to increase store traffic, support new store openings, and drive engagement through local events and seasonal initiatives.

• Partner with Retail Leadership and Visual Merchandising to ensure alignment between brand marketing campaigns and in-store experiences.

• Create store marketing toolkits, signage, and localized programs that help stores deliver a consistent and compelling brand experience.

• Cross-Functional Collaboration & Campaign Execution

• Serve as the primary marketing lead for go-to-market initiatives, ensuring campaigns support business goals and customer needs.

• Partner closely with Merchandising and Product Development to ensure product priorities are effectively represented in marketing campaigns and creative content.

• Collaborate with cross-functional teams-including Creative, Brand Marketing, Growth Marketing, eCommerce, and business partners-to execute cohesive, high-impact launches across channels.

• Team Leadership & Performance Management

• Lead and develop a team responsible for GTM, product marketing, and retail marketing initiatives.

• Foster a collaborative, high-performing, and agile team environment.

• Establish and monitor campaign and launch performance metrics and KPIs.

• Use performance insights to optimize future campaigns and marketing strategies.

Qualifications

• 10+ years of marketing experience, including ownership of go-to-market strategy, product marketing, or retail/field marketing.
• Experience in home furnishings, luxury retail, lifestyle, or design-driven brands strongly preferred.
• Demonstrated ability to develop and execute marketing strategies across retail, eCommerce, and B2B channels.
• Strong cross-functional leadership skills with the ability to align multiple teams around shared goals.
• Experience partnering with PR, Social, Creative, and Digital teams to translate brand strategy into compelling campaigns.
• Strategic mindset combined with the ability to execute and deliver measurable business impact.
• Excellent organizational, communication, and project management skills.
• Bachelor's degree in Marketing, Communications, Business, or related field; MBA preferred