Director, Web Marketing
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Job Description
Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits?Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference.While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.
PAY RANGE
The Target Pay Range for this position is $173,500.00-$211,900.00 annually. The full Pay Range is $135,100.00 - $250,600.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.BENEFITS – because people helping people starts with supporting you
401(k) Company Match (up to 3%)
4% annual contribution to your 401(k) by BECU
Medical, Dental and Vision (family contributions as well)
PTO Program + Exchange Program
Tuition Reimbursement Program
BECU Cares volunteer time off + donation match
IMPACT YOU’LL MAKE:
As the Director for Web Marketing,you’llshape and lead the vision for BECU’s public website—the front door to our brand and a critical driver of member acquisition, engagement, and financial education. In this role,you’llinfluence how millions of visitors experience BECU by creating intuitive, trustworthy, andhigh‑performingdigital journeys. Your leadership will directlyimpactmembership growth, product adoption, and how members make confident financial decisions. By blending strategy, data, and empathy,you’llhelp advance BECU’s mission of improving the financialwell‑beingof our members.You’lldo work that matters, at scale.
We’reseeking candidates who live in WA,OR,ID, CA, AZ, TX, NC, SC, GA, or VA.If youresideoutside the state of our office location,you’lltravel to Tukwila, WA once per month (Monday–Friday) to spend three full working days onsite at the Tukwila Financial Center.
WHAT YOU’LL DO:
Set Website Vision and Strategy:You’lldefine and evolve the vision for becu.org as a core marketing, acquisition, and education channel—aligning website strategy with brand positioning, product priorities, membership goals, and BECU’s commitment to financial health and freedom.
Drive Acquisition and Conversion Performance:You’lloptimizesite journeys and landing pages using conversion rate optimization (CRO), A/B testing, personalization, and behavioral insights to increase membership, account openings, and qualified lead generation.
Lead Web Content and Publishing:You’lloversee content strategy and publishing across priority journeys, guiding content creation while ensuring best practices in SEO/GEO, accessibility, tagging, and regulatory compliance are consistently applied.
Leverage Data and Analytics:You’lluse analytics and performance data tomonitorfunnel health, audience behavior, and site performance—translating insights into clear, actionable improvements across content, experience, and conversion.
Champion Member Experience:You’llensure the website delivers a clear, intuitive, and accessible experience that helps members understand financial products and make responsible, informed decisions with confidence.
Ensure Brand and Regulatory Compliance:You’llpartner closely with compliance, brand, marketing operations, design, technology, and analytics teams to ensure all website experiences meet financial regulatory standards whilemaintainingefficiency, speed, and brand consistency.
Build and LeadHigh‑PerformingTeams:You’lllead aweb marketingteam spanning content strategy, CRO, and publishing—fostering collaboration, accountability, innovation, and professional growth.
Thisisn’tjust about tickingoff tasks on a list.It'sabout making a significant, positive change in BECU’s journey, where your contributions are valued, and your growth is continually fostered.
WHAT YOU’LL GAIN:
Leadership of ahigh‑impactdigitalexperiencethat directly influences membership growth and brand trust
The opportunity to shapeenterprise‑leveldigital strategy with visibility to senior leadership
A collaborative environment where you partner across design, technology, analytics, marketing, and compliance
QUALIFICATIONS:
Minimum Qualifications:
Bachelor’s degree in Marketing, Business Administration, or Communications, or equivalent work or education-related experience
Minimum of 8 years of applicable work experience indigitalstrategy
Minimum of 5 years of people leader experience in a business environment
Desired Qualifications:
Deep understanding of digital acquisition funnels, customer journeys, SEO, and content governance in a financial context
Proven track record leading high-traffic, data-driven websites that deliver measurable business growth
Strong collaboration skills and experience working across marketing, product, technology, and compliance teams
Expertisein analytics, testingplatforms, and enterprise CMS tools
Exceptional communication and leadership abilities, with a passion for simplifying financial decision-making through great digital experiences.
JOIN THE JOURNEY
Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributionsdon’tjust fill a role, but fuel the growth and success of BECU?
EEO Statement:
BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
