Director, Product Marketing

Compensation: $160,000-$180,000 per year

Location: Omaha, NE - Hybrid or United States - Remote

The job:

As the Director of Product Marketing, you'll elevate our market narrative, drive measurable pipeline impact, and enable high-velocity, high-quality product launches. You will lead the Product Marketing team and align Product, Sales, Marketing, and Customer Success on positioning and messaging, segment targeting and growth, and launch execution to maximize ROI amid an accelerating pace of product innovation. You are a customer-obsessed, outcomes-oriented leader who translates market insight and product value into compelling, segment-specific narratives and repeatable go-to-market plays.

What you will do:

• Lead Buildertrend's positioning and messaging architecture, shifting from feature-focused messaging to problem-led stories that resonate with builders and contractors

• Define ideal customer profiles, segment needs, buying triggers, and adoption barriers to guide targeted growth strategies. Map customers journeys to enable segment-led strategies and precise targeting.

• Serve as an internal evangelist for Buildertrend's positioning and value proposition, partnering with Product, Sales, Marketing, and Customer Success to plan and execute high-impact product launches.

• Build a continuous insights engine that gathers win and loss feedback, customer input, competitive intelligence, and pricing insights

• Ensure consistent messaging across campaigns, sales enablement, and customer communications

• Proactively identify opportunities for Marketing and GTM teams to influence or source revenue across the full customer lifecycle-from acquisition to expansion and renewal.

• Monitor execution quality across campaigns, launches, and sales motions, ensuring messaging lands as intended and driving adjustments to improve performance.

• Partner with Product to shape value propositions early; lead cross-functional GTM planning across Sales, CS/Services, and Marketing for high-impact launches.

• Develop and lead a high-performing product marketing team, establishing clear operating rhythms and measurable outcomes

Who you are and what you need:

• Bachelor's degree in Marketing, Communications, Business, or a related field required.

• 7+ years of product marketing experience in a B2B SaaS company required.

• 3-5+ years of leading or managing a product marketing team within a B2B SaaS company required.

• Prior experience in a construction technology company is a plus!

• Embrace AI tooling to accelerate marketing research, Intelligence, and analysis.

• Experience shifting organizations from feature-focused messaging to customer-centered narratives that improve win rates and deal size.

• Experience rebuilding or maturing launch processes and delivering measurable pipeline impact

• Experience partnering with Sales and RevOps on pipeline growth, segment strategies, and conversion improvements

• Strong skills in market research, ICP definition, journey mapping, win/loss analysis, and competitive strategy

• Clear and confident communicator who can translate complexities into clear, compelling stories.

• Ability to travel to our HQ office in Omaha, NE at least once per quarter.

We are giving you:

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits

• A 401(k) plan with Buildertrend matching contributions to help you plan for the future

• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge

• Parental leave and paid sabbaticals to support you during life's big moments

• Volunteer time off - because giving back matters

• Wellness program and onsite fitness center to keep you feeling your best

• Opportunities for hybrid or remote work to give you the flexibility you need

• Technology reimbursement to help cover costs for the tech you need to do your job from home

• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

Who we are:

Buildertrend is cutting-edge, cloud-based project management software. With nearly 1 million users across the globe, we know what builders need: To work simpler, see more growth and calm the chaos in their business. That's why we believe in providing an all-in-one solution to solve real problems, deliver real results, and change the way the world builds. If you want to learn more about us, check out: https://buildertrend.com/about/

Working at Buildertrend:

At Buildertrend, we fully recognize that we all work so we can live better lives-we appreciate and respect that this is a job and not your whole life. What makes Buildertrend so special is a commitment to ensuring you can have the best job, work with the best people, and live your best life outside of work. Our goal is to create a culture where everyone can make an impact on our customers, communities, and each other. In short: We want you to be who you are, love what you do, and build your best life.

Buildertrend Solutions, Inc. is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, including natural or protective hairstyle, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy and pregnancy-related conditions, childbirth, breastfeeding, sexual orientation, gender identity, gender expression, sexual orientation, reproductive decision-making), age, physical or mental disability, veteran or military status, genetic information, citizenship, marital status, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.

Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. A "reasonable accommodation" is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Buildertrend Solutions, Inc. Please inform the company's personnel representative if you need assistance completing this application or to otherwise participate in the application process. To see the complete list of Essential Job Functions, visit https://buildertrend.com/essential-job-functions-notice/