Director, Shoppers Marketing
Calsoft LabsCulver City, CA
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Overview
Remote
On-site
Job Description
" Lead ideation and development of innovative marketing initiatives for new releases, leveraging platform capabilities, emerging trends, and consumer insights " Develop executive-facing presentations and materials that clearly articulate strategy, priorities, and expected performance " Partner with internal teams to ensure cohesive campaign execution across sales, digital, creative, and analytics functions " Identify and pilot new promotional opportunities, merchandising tactics, and program formats to continuously evolve Sony's retail marketing approach " Drive forward-thinking strategies that enhance the customer experience and differentiate Sony titles in a competitive digital marketplace 3. Cross-Functional Execution & Operations " Oversee execution of marketing and merchandising assets across Fandango at Home and Apple, ensuring quality, consistency, and timeliness " Provide oversight of artwork development to ensure alignment with platform requirements and campaign objectives " Partner with internal teams to manage VAM (Value-Added Materials), metadata, film and television bundling, and digital deliverables to support discoverability and on-platform performance 15% 4. Studio & Label Alignment " Serve as the primary marketing lead for specialty and partner labels, including Sony Pictures Classics, Saban Films, and Crunchyroll " Develop tailored marketing approaches that reflect each label's unique audience, brand positioning, and release strategy
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FAQs About Director, Shoppers Marketing Jobs at Calsoft Labs
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This job at Calsoft Labs is located in Culver City, CA, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Calsoft Labs?
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