Director, Business Transformation

If you're reading this on your way from 5am spin class to festival fast-pass, you're CELSIUS- an everyday hustler with the essential energy to aim high, and go the extra mile wherever your goals take you.

Joyful by design, sunny by nature, and unapologetically bold. If your bestie has you saved in their phone as "Icon," you're ALANI NU - confident, colorful, and bringing main-character energy to every moment.

SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds more like "dare you," you're ROCKSTAR- a born rebel, raising the bar with mind-body energy and zero compromise.

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Together, we're Celsius Holdings, Inc.- a global CPG company united by three powerhouse brands and one incredibly talented team.

At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.

And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived-where performance meets personality, brand becomes community, and every can crack sparks a statement.

This is the future of modern energy. This is Celsius.

Ready to take your career to the next level? Join our team and redefine what it means to be energized.

Director, Business Transformation

Function: Business Transformation Office (BTO)

Reports To: Chief Business Transformation Officer (CBTO)

Location: Based in Boca Raton, FL with remote flexibility per team needs

Travel Requirements: This position requires up to 25% domestic travel.

People Management Responsibilities: No

Role Type: Full-Time, exempt

Position Overview

As the Director, Business Transformation, you'll be at the forefront of innovation and growth across the CELSIUS, Alani Nu, and Rockstar portfolio. Reporting to the Chief Business Transformation Officer, this is a hands-on leadership role: you will design, build, and deliver AI and advanced-analytics capabilities that change how the company makes decisions - then redesign the processes and drive the adoption that turn those capabilities into results.

This role blends technical depth with business fluency. You are comfortable in the tooling - writing prompts, wiring agents to data and systems, and testing until the output is trustworthy enough to run the business on - and equally comfortable mapping an end-to-end business process, finding where the friction and the value actually sit, and redesigning the workflow around the new capability. Technology alone doesn't move the number; the process change around it does.

You'll operate as both a builder and an orchestrator. Some solutions you'll prototype yourself; others you'll deliver through AI vendors, systems integrators, and internal IT and data partners. Your hands-on experience is what makes you an effective buyer - able to evaluate vendor claims critically, scope work accurately, hold partners to real performance standards, and know when to build, when to buy, and when to do nothing.

Finally, you'll drive the change that makes any of it stick. Adoption is the deliverable, not deployment. You'll lead the change management around each release - stakeholder alignment, process documentation, training, and reinforcement - and multiply the capability across the organization by teaching functional teams in Sales, Marketing, Finance, Operations, and beyond to build within BTO guardrails, so the BTO becomes an accelerant rather than a bottleneck.