Director, Enterprise Resource Allocation Business Science Intelligence Services Specialist

Coca-ColaAtlanta, Georgia

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Overview

Schedule

Full-time

Career level

Director

Benefits

Health Insurance

Health & Wellness Programs

Job Description

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

March 24, 2026

Shift:

Job Description Summary:

We’re looking for a Senior Marketing Analytics & Resource Allocation Specialist to help build and scale a global decision‑making platform that guides how marketing and commercial investments are planned, optimized, and evaluated.

In this role, you’ll design and deploy advanced analytics—especially Marketing Mix Models (MMM)—to help teams understand what drives growth, how different investments perform, and where resources should be allocated for maximum impact. You’ll work with large, complex datasets and translate sophisticated models into clear, practical recommendations that business leaders can act on.

This is a hands‑on role at the intersection of marketing science, data analytics, and business strategy, with the opportunity to influence high‑value investment decisions across markets and regions worldwide.

Background & Context

Coca‑Cola operates at massive global scale, with brands, bottlers, and markets across more than 200 countries. To operate effectively at this scale, the company is investing heavily in enterprise‑level analytics platforms that help teams make smarter, faster, and more aligned decisions.

One of these platforms—Fuelight 360—is a proprietary, end‑to‑end analytics solution designed to:

Measure the impact of marketing and trade investments across channels
Compare scenarios and trade‑offs before money is spent
Align marketing, finance, and commercial teams around a single source of truth

Fuelight 360 launched recently and is now moving from early adoption to global scale. This role plays a key part in building the analytics behind the platform, ensuring the models are robust, trusted, and useful for real business decisions.

What You'll Do for Us:

You will be part of a centralized analytics team that partners closely with regional business units, marketing teams, finance, and technology leaders to bring advanced marketing science into everyday decision‑making.

Marketing Science & Analytics Implementation

Design and deploy Marketing Mix Models (MMM) that measure marketing effectiveness across paid media, owned channels, earned media, social, and non‑media investments (e.g., trade and commerce).
- Continuously improve modeling approaches using modern techniques such as Bayesian methods, real‑time data, and evolving MMM frameworks.
- Analyze ROI, elasticity, and performance drivers to inform budget allocation and optimization decisions.
- Validate model outputs through rigorous analysis to ensure recommendations are credible and actionable

Turning Data into Decisions

Translate complex analytics into clear, compelling stories for senior leaders.
Support scenario planning, helping teams understand trade‑offs, risks, and upside across different investment choices.
Monitor performance over time and refine models to improve predictive accuracy and business relevance.

Collaboration & Influence

Partner closely with product managers, technical teams, and other analytics leaders to ensure insights are embedded into tools and workflows.
Work with marketing, finance, and commercial stakeholders across regions to align on assumptions, insights, and decisions.
Contribute to workshops and training sessions to help teams understand and adopt marketing analytics capabilities..

Governance, Innovation & Scale

Help establish best practices and standards for model development, documentation, and deployment.
Explore and pilot new methodologies (e.g., causal inference, next‑generation attribution approaches).
Support the scaling of analytics capabilities across markets, ensuring insights can be operationalized consistently.

Capability Building

Support the Senior Director in scaling processes, ensuring OUs and Bottlers have a clear roadmap for operationalizing marketing insights for business decisions.

Provide technical inputs to upskill functional teams and bottling partners through coaching or training initiatives.

What You Bring

Experience

8+ years of experience in marketing analytics, econometrics, marketing science, or a related field
Hands‑on experience building and deploying Marketing Mix Models across multiple channels
Proven ability to translate advanced analytics into business‑ready recommendations

Preferred

Experience with attribution modeling, causal inference, or scenario planning
Exposure to deploying or scaling analytics platforms or proprietary tools

Technical & Analytical Skills

Strong grounding in MMM, ROI optimization, and resource allocation frameworks
Experience with tools such as R, Python, SQL, or similar (coding proficiency is a plus)
Ability to communicate results via dashboards, presentations, or executive‑ready summaries
Understanding of omnichannel marketing measurement

Ways of Working

Strong problem‑solver who enjoys turning complexity into clarity
Comfortable working independently in a global, matrixed organization
Confident communicator with senior stakeholders across functions and cultures
Curious, growth‑oriented mindset with a passion for analytics innovation

Education

Bachelor’s degree in Analytics, Data Science, Statistics, Economics, Marketing, or a related field
Master’s degree preferred

Why This Role Is Exciting

Global Impact: Influence how marketing and commercial investments are allocated at one of the world’s largest companies
Advanced Analytics at Scale: Work on complex, high‑visibility modeling challenges with real business consequences
Cross‑Functional Exposure: Collaborate with leaders across marketing, finance, technology, and analytics
Career Growth: Build both deep technical expertise and strategic business influence in a global environment

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Analytical Thinking, Brand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Leadership, Market Research, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model

Pay Range:

$160,000 - $186,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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FAQs About Director, Enterprise Resource Allocation Business Science Intelligence Services Specialist Jobs at Coca-Cola

What is the work location for this position at Coca-Cola?

This job at Coca-Cola is located in Atlanta, Georgia, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Coca-Cola?

Candidates can expect pay range between $160,000–$186,000 for this role.

What employment applies to this position at Coca-Cola?

Coca-Cola lists this role as a Full-time position.

What experience level is required for this role at Coca-Cola?

Coca-Cola is looking for a candidate with "Director" experience level.

What is the process to apply for this position at Coca-Cola?

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