Director, Venue Marketing, South Region

Summary:Cosm's marketing team is building a global brand and a direct marketing strategy that represents the best in class for this category that we have created. The team is responsible for developing marketing strategies, materials, and narratives in service of all Cosm companies and their respective audiences.We are seeking a Director of Marketing to lead a comprehensive marketing strategy for Cosm's venues in the South Region, starting with locations in Dallas and Atlanta. Reporting to the Head of Venue Marketing, this leader will oversee the marketing teams across both regions, including Marketing Managers and other key roles, while creating and driving strategic marketing efforts designed to meet and exceed ticket sales, increase brand awareness, and build a sustainable funnel of consumer demand.The Director of Marketing will oversee event advertising budgets, campaign performance, and promotional execution while partnering cross-functionally with venue operations, programming, partnerships, Digital Marketing, and other corporate marketing teams to maximize attendance, engagement, and revenue growth across the South Region's venues in Dallas and Atlanta.Responsibilities:

Lead South Region venue marketing strategy and team across Dallas and Atlanta locations, including media planning and promotional strategy aligned with corporate marketing standardsDefine and execute the go-to-market strategies for both Dallas and Atlanta venues, including the development of key local partnerships in each marketCollaborate with advertising partners and internal digital media teams to secure market-specific media aligned with overall strategyPartner with local operations teams at both venues to manage the success of events across the South Region.Act as the primary point of contact for Communications needs across the South Region's Dallas and Atlanta venues, in line with goals outlined by the Cosm Communications teamEstablish and streamline workflows with Creative Services, Communications, and Operations to ensure effective event promotion across owned channelsIdentify and activate strategic marketing partnerships to increase venue visibility and audience reachBuild and maintain relationships with municipalities, community organizations, local youth sports, schools, and other civic organizations which may be appropriate across the South Region's Dallas/Fort Worth and Atlanta metropolitan areasPartner with the regional sales teams at both venues to generate leads for events, group bookings, and school partnershipsDeliver marketing performance recaps and insights, using data to optimize future campaignsBuild the marketing database with local influencers, repeat customers, and known affinity groupsManage quarterly budgets and track annual performance against growth targetsDevelop and execute community engagement programs (e.g., local nights, neighborhood partnerships, cultural events) to drive repeat visitationEstablish partnerships with local schools and universities to position Cosm as a community hubCreate opportunities for local creators, artists, and small businesses to participate in venue programming and eventsCollaborate with local influencers and community leaders to build authentic, grassroots awarenessImplement feedback loops (surveys, local advisory groups, event feedback) to ensure programming resonates with the surrounding community

Experience:

Bachelor's degree in Marketing or related field10+ years of progressive Marketing experience, including a minimum of 5 years of experience directly managing a teamMinimum of 7+ years of experience in event marketing within an entertainment, sports, or public assembly facility settingDeep understanding of the Dallas/Fort Worth and Atlanta marketsStrong organizational skills and attention to detailExperience partnering with a Comms team or managing local media relationshipsAbility to work daytime, evening, and weekend hours, based on the needs of daily business operationsAbility to work in a fast-paced and high-pressure team settingAbility to troubleshoot and solve problems independentlyExcellent communication skills, both verbal and written