Director, Social Strategy & Commercialization

What You'll Do:

Criteo is looking for a Senior Social advertising leader to expand and lead our Social strategy - connecting the world of paid social and discovery media with Criteo's platform. This leader will be our go-to expert on social advertising: deeply fluent in the way advertisers plan, buy, and optimize across platforms like Meta, TikTok, Snap, Pinterest and other emerging environments, and sage on how cross platform workflows are merging with other marketing channels. They will sit at the intersection of clients, platforms, and Criteo's product & GTM teams, helping our largest advertisers and agencies design full-funnel social & discovery strategies.

You will:

• Set the Criteo POV on social and how it complements walled gardens in modern media activation.
• Lead strategic conversations with C-level and VP-level clients, co-creating integrated plans that combine social, discovery, and commerce media.
• Translate market needs back into product, partnerships, and GTM motions, ensuring Criteo is the most credible partner for clients looking to grow through social and discovery channels.

This is a high-impact, highly visible role suited to someone with a profile similar to senior client-facing leaders at top social partners/platforms and tools.

Key responsibilities

1. Strategy & positioning for Social & Discovery

• Expand Criteo's global strategy and narrative for Social in brand and product discovery: how our solutions complement and amplify investments in social platforms.
• Develop clear value propositions for different client segments that connect social & discovery to commerce outcomes and closed-loop measurement.
• Build frameworks and playbooks that explain where Criteo sits in the social/discovery mix: prospecting, mid-funnel discovery, retargeting, and loyalty.

2. Client advisory & executive engagement

• Serve as a senior advisor to key global clients and agencies on social & discovery strategy, participating in C-level and VP-level meetings, QBRs, and planning cycles.
• Lead strategy workshops and roadshows with clients, co-designing integrated plans that connect social/discovery to Criteo's strengths in commerce and performance media.
• Turn early wins into repeatable case studies and narratives in partnership with Marketing & Comms.

3. Go-to-market & sales enablement

• Partner with GTM, Sales and Account Strategy teams (especially for XL clients) to embed Social thinking into day-to-day selling motions.
• Define qualification criteria and "best next product" scenarios where Criteo's offerings should be part of a client's social/discovery stack.

4. Product partnership & roadmap influence

• Act as the market voice of social into Product & R&D: codify client needs, competitive insights, and gaps into clear roadmap input.
• Partner with Product teams to ensure formats, targeting, measurement, and integrations support modern social/discovery use cases

5. Ecosystem relationships & partnerships

• Build and maintain senior relationships with social platforms, social buying tools, and key agency partners, positioning Criteo as a strategic commerce partner in the social ecosystem.
• Identify and evaluate partnership opportunities (e.g., API integrations, Alpha testing, measurement collaboration, joint case studies etc.) that strengthen Criteo's relevance in the social/discovery landscape.
• Represent Criteo at industry events and thought leadership forums on topics spanning social, discovery, and commerce media.

Who You Are:

• 10+ years in digital advertising with significant depth in paid social and discovery media across multiple platforms.
• Track record in client-facing leadership roles at a social platform, social tool/technology company, or leading media/creative agency
• Proven experience advising large global advertisers and agencies, including C-suite and SVP-level stakeholders, on social/discovery strategy and investment decisions.
• Demonstrated success in building or scaling a social/discovery practice or offering (e.g., new product, new buying motion, new cross-channel strategy).
• Strong understanding of commerce, performance media, and measurement, including incrementality, attribution, and full-funnel frameworks.

Skills & competencies

• Social-first strategist who understands how platforms, formats, and signals drive brand and sales results.
• Clear communicator who can simplify complex cross-channel strategies for any audience.
• Strong commercial skills; comfortable discussing budgets, media mix, results, and trade-offs with senior leaders.
• Client-first and collaborative; enjoys workshops, whiteboarding, and in-person engagement.
• Strong cross-functional partner
• Comfortable in fast-changing environments; can bring structure and build simple frameworks.
• Global mindset; able to work across regions and travel as needed.

Education

Bachelor's degree required; a master's degree in marketing, Business, Communications, or a related field is a plus (or equivalent practical experience).

We acknowledge that many candidates may not meet every single role requirement listed above. If your experience looks a little different from our requirements but you believe that you can still bring value to the role, we'd love to see your application!

Who We Are:

We're Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses.

At Criteo, our culture is as unique as it is diverse. From our offices across the globe or from the comfort of home, our 3,600 Criteos collaborate together to build an open, impactful, and forward-thinking environment.

We foster a workplace where everyone is valued, and employment decisions are based solely on skills, qualifications, and business needs-never on non-job-related factors or legally protected characteristics.

What We Offer:

Ways of working- Our hybrid model blends home with in-office experiences, making space for both.

Grow with us- Learning, mentorship & career development programs.

Your wellbeing matters- Health benefits, wellness perks & mental health support.

A team that cares- Diverse, inclusive, and globally connected.

Fair pay & perks- Attractive salary, with performance-based rewards and family-friendly policies, plus the potential for equity depending on role and level.

Additional benefits may vary depending on the country where you work and the nature of your employment with Criteo.

For employees based in the US, certain roles at Criteo are eligible for additional rewards, including quarterly or annual bonus and restricted stock units. US-based employees receive access to healthcare, dental, and vision insurance, a 401(k) plan with company match, short-term and long-term disability coverage, life insurance, family forming and wellness benefits, Flexible Work financial support, learning opportunities, and a robust annual leave plan including volunteer time off and summer vacation days.

The US base salary pay range for this position per year is:

$212,000 - $265,000