Director, Social Media & Cultural Impact

Our client is seeking a Director of Social Media & Cultural Impact to lead organic social and influencer marketing strategy at a high-growth, consumer-facing brand. This role will own the full ecosystem of organic social, creators, and cultural engagement—driving brand relevance, audience growth, and measurable business impact.This leader will partner cross-functionally across Brand, Media, PR, Insights, and Legal, while managing both internal teams and external agencies to execute best-in-class social strategy.Key Responsibilities:Social Strategy & Organic Leadership

• Serve as the strategic lead for external social and influencer agencies, setting direction, KPIs, and performance expectations*
• Define and execute a long-term vision for organic social across key and emerging platforms (e.g., TikTok, Instagram, X, YouTube Shorts)*
• Oversee the full content ecosystem, including campaign planning and real-time cultural moments*
• Develop and manage content calendars based on insights, trends, and performance data*
• Establish platform-specific strategies, cadence, and optimization approaches*
• Lead development of creative content across in-house, creator, and agency channels

Influencer & Creator Strategy

• Build and lead a comprehensive influencer strategy, including always-on programs and campaign-based activations*
• Identify and manage a diverse network of creators aligned with brand positioning*
• Oversee partner selection, negotiations, and performance measurement*
• Integrate influencer storytelling into broader marketing initiatives

Community Management & Brand Voice

• Lead community management strategy across social platforms*
• Ensure timely, authentic, and brand-safe engagement with audiences*
• Establish governance standards including brand voice, escalation protocols, and crisis response*
• Monitor social conversations and determine appropriate engagement strategies

Performance, Insights & Optimization

• Own social performance tracking, reporting, and optimization*
• Translate insights into actionable recommendations for leadership*
• Conduct competitive and cultural analysis to inform strategy*
• Share learnings across marketing teams to influence broader initiatives

Cultural Leadership

• Stay ahead of cultural trends, platform innovation, and audience behavior*
• Translate insights across music, sports, entertainment, and lifestyle into scalable ideas*
• Ensure brand participation in culture feels authentic and additive—not reactive

Paid Partnerships

• Lead strategy and execution of paid partnerships across social and creator channels*
• Identify and manage partnerships with creators, publishers, and platforms*
• Establish KPIs and performance frameworks for partnership initiatives*
• Collaborate cross-functionally to ensure compliant and effective execution

Leadership & Collaboration

• Act as a subject matter expert on social and cultural strategy*
• Present data-driven recommendations to senior leadership*
• Partner with cross-functional teams to integrate social into broader marketing efforts*
• Build and develop a high-performing social team

Qualifications:

• Bachelor’s degree required*
• 12+ years of experience in social media, influencer marketing, or related fields*
• Strong background in social strategy, content development, and analytics*
• Experience managing agencies and cross-functional stakeholders*
• High emotional intelligence and strong communication skills*
• Proven ability to influence senior leadership and drive alignment*
• Entrepreneurial mindset with a bias toward action and innovation

What They’re Looking For:

• A hands-on leader who takes ownership and drives results*
• A strategic thinker who brings both ideas and execution*
• A collaborative partner who builds strong relationships across teams*
• Someone who thrives in fast-paced, high-growth environments*
• A leader who develops talent and fosters a strong team culture

Benefits:

• Competitive compensation package including bonus and equity*
• Comprehensive health, dental, and vision coverage*
• 401(k) with company match*
• Flexible PTO*
• Paid parental leave*
• Wellness and development programs