Director, Multiplatform Strategy & Social
Iconmabrentwood, NY
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Job Description
Our Client, a Mass Media and Entertainment company, is looking for a Director, Multiplatform Strategy & Social for their New York, NY/ Hybrid location.Responsibilities:
- Set and evolve multiplatform brand strategies that strengthen audience connection and platform presence
- Lead planning and execution of campaigns supporting key programming and tentpole initiatives; including serving as creative and strategic lead for paid social campaigns, guiding platform-native creative and audience approach
- Translate audience insights and performance data into actionable creative and strategic direction
- Provide creative oversight for platform-native content, ensuring alignment with brand voice and quality standards
- Partner with internal teams to align priorities and maximize impact across initiatives
- Identify emerging trends, formats, and opportunities to expand reach and relevance
- Support development of integrated opportunities in collaboration with Branded Entertainment and Sales
- Manage, mentor, and develop a team of Coordinators and Specialists
- Establish workflows and processes that enable efficient execution across multiple brands
- Bachelors degree in New Media, Journalism, Communication or related field
- 6-8 years experience in social media marketing or equivalent
- Proficiency with MS Office suite and Adobe Creative Suite
- Proficiency in online tracking/reporting tools (Google Analytics, Meta Business Suite), online content management and publishing systems (Sprout Social), and social listening tools
- Core Competencies:
- Strategic thinking and brand leadership across multiplatform environments
- Deep understanding of audience behavior, platform dynamics, and content trends
- Strong creative and editorial judgment with a cultural instinct
- Data-driven decision making and ability to translate insights into action
- Cross-functional leadership and stakeholder influence
- Excellent communication and storytelling skills
- Team leadership, mentorship, and talent development
- Strong organizational and prioritization skills across multiple brands and initiatives
- Ability to operate effectively in a fast-paced, evolving media landscape
- Strong problem-solving capabilities, identifying solutions, and managing up successfully
- Collaborative mindset with strong partnership-building skills
- Experience at production shoots and management of filming of social content
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
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FAQs About Director, Multiplatform Strategy & Social Jobs at Iconma
What is the work location for this position at Iconma?
This job at Iconma is located in brentwood, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Iconma?
Employer has not shared pay details for this role.
What employment applies to this position at Iconma?
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