Director, Paid Media

IF7New York, NY

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Overview

Schedule

Full-time

Career level

Director

Benefits

Career Development

Job Description

Who are We?

IF7 is an entirely new kind of media company. We exist to help some of the world’s biggest and best brands connect with the hardest to reach audience in history in Gen Z and young Millennials, all through the lens of digital and social content. With a unique portfolio model that includes some of the most innovative digital companies in the world, we create powerful partnerships featuring the biggest names in the space, connecting brands with the audiences that are truly shaping culture.

What is the Role?

IF7 is seeking a dynamic and strategic Director of Paid Media to lead the development and execution of integrated, full-funnel media strategies. This role will drive end-to-end paid media planning across channels, aligning audience targeting, budget allocation, and performance optimization to deliver cohesive, high-impact marketing outcomes.

Location: NYC

Key Responsibilities:

Develop and implement standardized processes for content boosting (selection criteria, timing, budget allocation, and reporting), improving efficiency, consistency, and overall campaign performance
Lead paid social strategy focused on boosting organic content across platforms including Meta, TikTok, and YouTube to maximize reach and engagement
Build reporting frameworks to track performance of boosted content, translating engagement metrics into actionable insights
Maintain platform best practices and adapt boosting strategies to algorithm changes and evolving social trends
Lead and mentor paid social team, establishing clear performance goals, workflows, and accountability to drive consistent, high-quality execution of boosted content strategies
Lead end-to-end execution of panel-based brand lift studies, measuring impact on awareness, affinity, and intent, and translating findings into client presentations with actionable insights

Qualifications:

Bachelor’s degree
7+ years of experience in influencer or branded content paid social boosting
Strong project management skills with the ability to juggle multiple initiatives
Proficiency with campaign management and analytics tools
A passion for culture, trends, and innovation in digital media and live experiences
Advanced Excel skills

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FAQs About Director, Paid Media Jobs at IF7

What is the work location for this position at IF7?

This job at IF7 is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at IF7?

Employer has not shared pay details for this role.

What employment applies to this position at IF7?

IF7 lists this role as a Full-time position.

What experience level is required for this role at IF7?

IF7 is looking for a candidate with "Director" experience level.

What benefits are offered by IF7 for this role?

IF7 offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at IF7?

You can apply for this role at IF7 either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.