Director, Integrated Marketing

IF7New York, NY

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Overview

Schedule

Full-time

Remote

Hybrid remote

Benefits

Career Development

Job Description

Who are we?
IF7 is a next-gen media company shaping culture through storytelling, talent, and technology. We concept and execute creator-led, social-first campaigns that connect some of the world’s biggest and best brands with Gen Z and young Millennial audiences in meaningful ways.

What is the Role?
We’re seeking a Director of Integrated Marketing to own the strategy, positioning, and rollout planning behind our campaigns. This role is for someone who loves translating audience insights and cultural trends into smart social-first campaigns – and who can help shape the "why" and "how" behind every creative idea we pitch. You’ll help lead the strategic foundation of IF7 campaigns, working closely with internal teams to craft cross-platform strategies that integrate creators, production, paid media, and brand goals.

Location: NYC - Hybrid [3x days a week in office]
Reports to: VP, Creative Strategy

What Does Your Day-to-Day Look Like?

Own the strategic development of campaigns – translating RFPs into insight-driven, audience-first strategies
Partner with internal teams to conduct audience research, platform behaviors, and cultural trends that inform our creative
Collaborate with the Director of Creative Strategy to build campaigns that are both creatively unique and driven by strategy and insights
Write clear and compelling strategic narratives within decks – including positioning, objective breakdowns, and rollout strategies
Serve as a lead on external client presentations for select pitches
Lead integrated campaign planning – inclusive of recommended timelines, deliverables, rollout phases and amplification strategy
Collaborate with the Senior Director of Integrated Production and Gen Z-centric publishers on experiential campaigns and activations
Contribute to proactive storytelling and best practices across the various social platforms

Our Ideal Candidate:

7-10 years experience in integrated marketing, branded content or influencer marketing, ideally within an agency environment
Proven ability to translate RFPs into clear creative strategies
A strong POV and proven track record of leading innovative, multi-platform campaign work from idea to execution
Excellent storytelling, presentation, and writing skills
Passion for internet culture, creators, Gen Z trends, and experiential marketing is a must
Experienced in working cross-functionally with talent, paid media, and production teams
Comfortable juggling multiple projects at once, with a calm and collaborative approach
Proficient in Canva

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FAQs About Director, Integrated Marketing Jobs at IF7

What is the work location for this position at IF7?

This job at IF7 is located in New York, NY, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at IF7?

Employer has not shared pay details for this role.

What employment applies to this position at IF7?

IF7 lists this role as a Full-time position.

What benefits are offered by IF7 for this role?

IF7 offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at IF7?

You can apply for this role at IF7 either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.