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Director, Brand Communications - Oscar Mayer

Kraft HeinzChicago, Illinois

$190,300 - $237,900 / year

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Overview

Schedule
Flexible-schedule
Full-time
Career level
Executive
Remote
On-site
Compensation
$190,300-$237,900/year
Benefits
Health Insurance
Dental Insurance
Vision Insurance

Job Description

Job Description

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight$1 billion+ brands and global sales of approximately$25 billion.We’rea globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh, our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, andnumerousother grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands, including Kraft, Oscar Mayer, Heinz, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O…and Philadelphia!

No matter the brand,we’reunited under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to everyfacetof our business, our consumers, and our communities. Every day,we’retransforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen –there’sonly one thing to do: join our table andlet’smake life delicious!

Our Culture of Ownership, Meritocracy & Collaboration

We'renot afraid to think differently. Embracenew ideas. Dream big. We empower our people at every level, from entry-level intern to seniorleader, to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day. As part of Kraft Heinz,you'resupported to grow and achieve.You’reexpected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – andyou’llbe rewarded.You’regiven opportunities to leave a mark and build a legacy. But youwon’tdo it aloneYou’resupported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Position Summary:

Oscar Mayer is one of America’s most recognizable brands—143 years strong, in more than half of U.S. households, and driving $2.7B+ in retail sales. This role is for a modern brand steward and creative catalyst: someone who can protectwhat’siconic, evolvewhat’snext, and turn cultural energy into business impact.

Reporting to the VP, Meats Platform, the Director, Brand Communications leads the communication strategy and creative output across the Oscar Mayer portfolio—bringing together best-in-class agency partners and internal stakeholders to build work that people talk about, share, and buy.

You’llalso oversee one of the most legendary brand platforms in America:theWienermobile program—12 Hotdoggers, 6 Wienermobiles, and billions of PR impressions—evolving it from beloved ambassador into a true experiential and cultural engine.

Just as importantly,you’llhelp shape the creative culture within the Oscar Mayer team and across KHC—raising the bar for clarity, bravery, craft, and speed.

WhatYou’llOwn & Drive

Brand Communications Leadership (Strategy → Creative → Execution)

  • Set the communications strategy across categories (cold cuts, bacon, hot dogs), ensuring every message and moment ladders to brand strategy and businessobjectives.

  • Lead creative development end-to-end—from briefing through production, launch, and performance learning—across paid, owned, earned, social, and integrated campaigns.

  • Build a high-performing ecosystem of partners (creative, social, PR, media, experiential), driving alignment, momentum, and exceptional output.

Media & Effectiveness (Creativity with Accountability)

  • Partner with the internal media team and media agency to shape data-informed media plans—leveraginginsights, best practices, and Commercial Marketing Mix learnings to amplify creative impact and efficiency.

  • Ensurethe workdoesn’tjust winattention—it delivers measurable brand and business results.

Wienermobile + Experiential Growth

  • Oversee the Wienermobile program and team,maintainingexcellence while expanding its ambition.

  • Evolve the Wienermobile from iconic PR machine (4B+ local impressions annually) into a bigger experiential platform—one that creates culture, earns relevance, and builds brand love at scale.

  • Lead thestrategy and execution of theannual Wienie 500 at Indianapolis Motor Speedwayto deliver a culturally relevant, PR-driving, fan first experience

Building the “Oscarverse

  • Continue developing the “Oscarverse” brand world—creating a cohesive, ownable universe across touchpoints.

  • Depending on experience, serve as a brandleadfor package design strategy and creative development.

Agency Leadership & Creative Standards

  • Run agency briefings that inspire great thinking and set a high bar for insight, clarity, and creative ambitionand coach teams on agency management and on delivering feedback that is actionable, brave, and craft-forward.

  • Continuously assess agency mix, scope, and senior talent—recommending changes to strengthen capabilities and performance.

Team Leadership & Culture

  • Lead, coach, and develop direct reports and broader teammembers—building a culture where creativity thrives and accountability is clear.

  • Model resilience and decisiveness in a fast-moving environment where multiple initiatives move inparalleland opportunitiesemergequickly.

QUALIFICATIONS:

  • 13+ years in marketing for a CPG company oragencyexperience

  • Proven ability tothink big pictureanddefine the destination, while still managing day-to-day details

  • Track recordof drivingcreativity thatdrives business impact

  • Modelsresiliencein a dynamic, fast paced work environment where ideas and opportunities happen fast and require flexibility through simultaneous project management

  • Strong communication, influence and relationship building skills and creativity

  • Experience in cross-functional team management both internally and externally to inspire change

  • Experience managing a team coupled with a passion forteam development & culturebuilding

  • Preferred: Brand side experience, particularly in fast-moving consumer goods

  • Nice to have: Experiential marketing

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$190,300.00 - $237,900.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Long-Term Incentive (LTI): In addition to base salary and bonus, this role is eligible for additional compensation in the form of equity.

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

  • Physical- Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

  • Social- Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

  • Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs

  • Financial – 401k, Life, Accidental Death & Dismemberment, Disability

Location(s)

Chicago/Aon Center

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NAZTAOps@kraftheinz.com.

Automate your job search with Sonara.

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FAQs About Director, Brand Communications - Oscar Mayer Jobs at Kraft Heinz

What is the work location for this position at Kraft Heinz?
This job at Kraft Heinz is located in Chicago, Illinois, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Kraft Heinz?
Candidates can expect a pay range of $190,300 and $237,900 per year.
What employment applies to this position at Kraft Heinz?
Kraft Heinz lists this position under the following employment categories:
  • Flexible-schedule
  • Full-time
What experience level is required for this role at Kraft Heinz?
Kraft Heinz is looking for a candidate with "Executive" experience level.
What benefits are offered by Kraft Heinz for this role?
Kraft Heinz offers following benefits: Health Insurance, Dental Insurance, Vision Insurance, Disability Insurance, Life Insurance, Family/Dependent Health, Paid Holidays, Paid Vacation, Career Development, 401k Matching/Retirement Savings, and Health & Wellness Programs for this position. Actual benefits may vary depending on the employer's policies and employment terms.
What is the process to apply for this position at Kraft Heinz?
You can apply for this role at Kraft Heinz either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.