Director, Media Activation

The Director of Media Activation (Search & Social) is responsible for overseeing EDGE’s search and social activation practices, ensuring operational excellence in campaign execution, and driving innovation across Search Ads 360, Bing, Meta, TikTok, LinkedIn, and other emerging platforms. This role is for the modern media leader who balances hands-on leadership with strategic vision, ensuring the team operates with precision while freeing capacity through automation, streamlined processes, and cross-channel best practices.

Essential Duties & Responsibilities:

Team & Practice Leadership

• Set the vision and direction for EDGE’s search and social activation practice, inspiring a high-performing team through clear priorities, strong POVs, and decisive leadership.
• Act as a culture catalyst to bring new ideas, energy, and ways of working that challenge the status quo and accelerate team performance.
• Build training frameworks to deepen expertise in platforms such as Search Ads 360, Bing, Meta, TikTok, and LinkedIn.
• Foster a culture of accountability, curiosity, and client-first excellence.
• Actively coach team members in prioritization, time management, and efficiency.

Client & Business Leadership

• Serve as the senior, client-facing leader for search and social activation, translating business objectives into tactical execution strategies.
• Partner with Strategy and Analytics to deliver integrated, data-driven solutions.
• Elevate search and social’s role in client relationships by shaping compelling narratives, clear channel POVs, and forward-looking insights that drive confidence and buy-in.
• Support new business efforts with activation strategy across SEM and social.

Operational Excellence

• Provide strategic oversight and quality assurance across SEM and social activation, ensuring teams are empowered to execute at a high level.
• Identify and implement process improvements to reduce workload and streamline cross-channel operations.
• Develop and enforce playbooks for campaign setup, optimization, and measurement.
• Leverage automation, AI-driven tools, and workflow centralization to maximize team capacity.

Strategic Growth & Innovation

• Champion EDGE’s POV on search and social ecosystem changes (privacy, attribution, auction dynamics, creative formats).
• Lead pilot programs with emerging features across Google, Bing, Meta, TikTok, and LinkedIn.
• Build and maintain relationships with key platform and technology partners.
• Drive education and certification initiatives to keep the team ahead of industry shifts.
• Define and champion a clear point of view on the future of performance media, helping clients and teams navigate rapid industry change.

Minimum Qualifications:

• 8+ years working in digital media, performance marketing, or activation roles, with strong fluency in SEM and paid social platforms. (Meta Ads Manager required).
• Proven ability to lead and grow high-output activation teams.
• Strong client-facing experience with the ability to translate complex performance data into executive-level narratives.
• Deep understanding of performance metrics (CTR, CPA, ROAS, LTV, engagement KPIs) and optimization strategies across search and social.
• Demonstrated ability to streamline workflows, modernize practices, and improve efficiency.
• Agency experience is strongly preferred.
• Platform certifications (Google Ads, SA360, Meta Blueprint, Bing/Microsoft Ads, TikTok Academy, LinkedIn Marketing Labs) a plus.

Personal Characteristics:

• A builder who thrives on improving systems, processes, and efficiency.
• Both strategic and executional, able to zoom in to troubleshoot campaigns and zoom out to set team vision.
• Collaborative communicator who builds trust across teams and clients.
• Passionate about teaching and mentoring emerging talent.
• Data-driven, detail-oriented, and relentlessly focused on measurable client outcomes.
• Brings a fresh perspective, challenges assumptions, and raises the bar for how work gets completed.
• Thrives in fast-moving environments where priorities evolve and momentum matters.
• Charismatic and confident, with the ability to energize teams and clients alike.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.