Director, Digital Marketing Technology - Brand
Method RecruitingLodi, NJ
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.1
Reclaim your time by letting our AI handle the grunt work of job searching.
We continuously scan millions of openings to find your top matches.
Overview
Remote
On-site
Job Description
Our client, a high sku manufacturing company is looking for a Director, Digital Marketing Technology in either OKC or NJ (willing to relocate).About the RoleThe Director of Digital Marketing Technology is responsible for developing, optimizing, and governing the marketing technology ecosystem that supports demand generation, digital customer experience, product marketing, CRM operations, and data-driven decision-making across the organization. This leader will align tools, processes, and integrations to accelerate growth for a multi-brand foodservice and hygiene healthcare portfolio, driving efficiencies that improve marketing performance, sales enablement, and customer engagement.Key ResponsibilitiesMarketing Technology Strategy
- Define and maintain the enterprise marketing technology roadmap aligned to business priorities, digital transformation goals, and brand growth plans.
- Evaluate emerging platforms and tools in areas such as automation, personalization, analytics, content management, and digital advertising.
- Ensure technology scalability across diverse verticals (foodservice, healthcare, hygiene).
- Own the architecture, implementation, and integration of platforms including:*
- CRM (e.g., Salesforce)
- Marketing automation (e.g., HubSpot, Marketo, Pardot)
- CMS (e.g., WordPress, Sitecore)
- DAM, PIM, SEO tools, data enrichment platforms, analytics dashboards, and ERP data connections.
- Improve system performance, data quality, workflows, lead management, and reporting insights.
- Establish governance protocols around data capture, segmentation, privacy compliance (GDPR, HIPAA considerations), and lifecycle.
- Partner with IT to ensure security standards and reliable system architecture.
- Drive cross-brand data standardization to enable unified reporting.
- Oversee connectivity between marketing systems and CRM-driven sales workflows.
- Automate handoff processes, lead scoring, and intent-based routing.
- Provide visibility into funnel health, conversion metrics, and revenue attribution.
- Support digital product catalog experiences, configurators, content syndication, and sample request flows.
- Drive personalization strategies across web, email, and channel partner ecosystems.
- Enable customer journey mapping and optimization.
- Develop dashboards and reporting frameworks for multi-brand performance tracking.
- Translate data into recommendations for campaign optimization, product focus, and content strategy.
- Partner with Finance and Sales to validate attribution models.
- Collaborate with Brand, Product Marketing, Sales, IT, Customer Success, Ecommerce, and Operations.
- Train marketing teams on platform capabilities, measurement practices, and automation workflows.
- Manage vendor relationships and negotiate platform contracts.
- Bachelors degree in marketing, Business, Information Systems, or related field (Masters preferred).
- 812+ years of marketing operations or marketing technology experience, ideally in B2B manufacturing, healthcare, or foodservice industries.
- Proven success implementing martech platforms across distributed business units.
- Deep understanding of:*
- Lead lifecycle & scoring
- CRM architecture
- Multi-touch attribution
- Funnel analytics
- Data enrichment and governance
- Experience managing marketing technology budgets and vendor relationships.
- Strong communication skills with the ability to translate technical concepts into business value.
- Experience with field sales teams and distributor networks.
- Understanding of healthcare compliance and foodservice regulatory landscapes.
- Familiarity with ERP integrations and product data management workflows.
- Comfort leading change management in evolving organizations.
- Strategic mindset with hands-on technical proficiency.
- Passion for enabling marketers with better tools, data, and insights.
- Curiosity for new platforms and evolving digital customer expectations.
- Ability to influence without authority across matrixed teams.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
FAQs About Director, Digital Marketing Technology - Brand Jobs at Method Recruiting
What is the work location for this position at Method Recruiting?
This job at Method Recruiting is located in Lodi, NJ, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at Method Recruiting?
Employer has not shared pay details for this role.
What employment applies to this position at Method Recruiting?
The employer has not provided this information. This may be discussed during the hiring process.
What is the process to apply for this position at Method Recruiting?
You can apply for this role at Method Recruiting either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.