Director, Omnichannel Strategy & Experience Design
MODintelechyAustin, TX
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Overview
Schedule
Full-time
Career level
Director
Remote
Remote
Job Description
Role OverviewThis role is responsible for defining the structure of customer engagement across the lifecycle. It translates business priorities, audience insights, and revenue goals into clear, actionable journey frameworks that guide execution across channels.The focus is on designing the logic, sequencing, and decisioning behind customer journeys. This includes defining how and when customers are engaged, what signals drive interactions, and how channels work together to create a cohesive experience.The appropriate candidate will have have an understanding of B2B enterprise SaaS business models, multi-stakeholder buying groups, and complex, non-linear customer journeys.This is not a brand, creative, or campaign execution role. It is centered on lifecycle architecture, journey orchestration, and data-driven engagement strategy.This role decides what gets built and why. It does not decide how it gets built technically (Martech), nor how it gets executed (Multichannel Experience Leads), nor how teams are trained to use it (Enablement). It operates at the level of business logic and experience design — the conceptual architecture that everything else is built on.What You Will DoOwn Omnichannel Strategy & RoadmapDefine and evolve the omnichannel marketing strategy across the full customer and account lifecycle. Build and manage a prioritized journey roadmap aligned to business goals, revenue impact, and audience needs, and lead planning cycles to align stakeholders on priorities.Design End-to-End Customer JourneysTranslate strategy into structured journey blueprints that define personas, buying groups, lifecycle stages, triggers, and desired outcomes. Establish how journeys progress across non-linear paths and how engagement evolves over time.Define Decisioning, Personalization & Channel OrchestrationDetermine how and when customers are engaged by defining branching logic, decision points, and personalization frameworks. Clarify the role of each channel within the journey and how signals (behavioral, intent, product usage, sales activity) drive interactions.Ensure Cross-Functional AlignmentWork closely with data, martech, content, and operations teams to ensure journey designs are executable and aligned with platform capabilities. Translate business priorities into actionable design decisions and resolve cross-team dependencies.Lead and implement the Enterprise Framework Develop reusable experience design principles and journey frameworks that reduce design time for future journeys. Maintain a library of branching logic patterns, channel role templates, and persona maps that teams can adapt rather than rebuild. Ensure all individual blueprints are coherent with the overall personalization strategy and content architectureWhat We Are Looking ForThe ideal candidate has designed lifecycle or omnichannel programs in B2B SaaS or enterprise environments where engagement is driven by:
- Account-level context and buying group dynamics
- Behavioral and intent-based signals
- Defining journey logic and orchestration
- 6+ years in B2B marketing, with strong experience in SaaS or Enterprise customer journeys
- Proven experience in lifecycle marketing, customer journey design, or journey orchestration
- Experience with experience design and marketing automation platforms (e.g., Marketo, Salesforce, Adobe, etc.)
- Experience supporting complex buying cycles with multiple stakeholders and long sales cycles
- Strong systems thinking and ability to translate strategy into structured frameworks
- Experience working closely with complex global organizations and creating frameworks that can be adopted and scaled
We're People First.
MODintelechy is an Equal Opportunity Employer. MODintelechy practices equal employment opportunity in all employment decisions without regard to race, religion, national origin, age, sex, sexual orientation, disability, gender or gender non-conforming identification, or any other characteristic or status protected by federal, state, or local laws.
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FAQs About Director, Omnichannel Strategy & Experience Design Jobs at MODintelechy
What is the work location for this position at MODintelechy?
This job at MODintelechy is located in Austin, TX, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.
What pay range can candidates expect for this role at MODintelechy?
Employer has not shared pay details for this role.
What employment applies to this position at MODintelechy?
MODintelechy lists this role as a Full-time position.
What experience level is required for this role at MODintelechy?
MODintelechy is looking for a candidate with "Director" experience level.
Does MODintelechy allow remote work for this role?
Yes, this position at MODintelechy supports remote work, giving candidates the flexibility to work outside the primary office location.
What is the process to apply for this position at MODintelechy?
You can apply for this role at MODintelechy either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.