Director, Performance Marketing, Nasdaq CAP Marketing

As a senior leader at Nasdaq, you will be accountable for shaping and executing performance marketing strategies that advance our Capital Access Platforms (CAP) division's position in the market. This role requires a proven ability to set direction, influence across borders, and deliver measurable business impact in complex, regulated environments.

You'll thrive in this position if you bring executive presence, strategic clarity, and the ability to mobilize diverse teams toward driving organic and paid growth at scale.

Key Responsibilities

• Define and lead the global performance marketing and acquisition strategy for CAP, integrating SEO, paid search, paid social, and web experience optimization to drive measurable growth outcomes.
• Own SEO and answer engine optimization (AEO) strategy, including technical SEO, content architecture, structured data, and readiness for AI-driven discovery platforms.
• Lead paid search and paid social strategy and execution across Google, Bing, and LinkedIn, ensuring brand-safe, compliant, and efficient campaigns aligned to business priorities.
• Oversee content performance across organic and paid channels, ensuring investments align to buyer intent, regulatory constraints, and downstream pipeline influence.
• Establish performance measurement frameworks and executive-level reporting that reflect cross-channel influence, attribution accuracy, and long-term business impact.
• Build and mentor a high-performing, multidisciplinary team across SEO, paid search, and paid social, fostering a culture of rigor, experimentation, and continuous optimization.

Required Qualifications

• Extensive leadership experience in performance marketing, digital acquisition, or growth roles within B2B financial services, fintech, SaaS, or similarly regulated industries.
• Demonstrated success in owning both organic and paid growth strategies, including SEO/AEO, paid search, and paid social, with accountability for measurable business outcomes.
• Deep expertise in search-driven discoverability, technical SEO, content architecture, and emerging AI/LLM-driven answer engines.
• Strong paid media leadership experience, including budgeting, forecasting, and optimization at scale across Google, Bing, and LinkedIn.
• Track record of operating effectively within large, matrixed enterprise environments with legal, compliance, and governance requirements.
• Exceptional communication skills with the ability to influence senior stakeholders and lead cross-functional initiatives across global teams.

Preferred Qualifications

• Advanced degree (e.g., MBA) or equivalent senior leadership training.
• Experience establishing governance frameworks for SEO, paid media, content quality, compliance, and emerging channels.
• Proven ability to drive growth in fast-moving environments where customer expectations and digital landscapes evolve rapidly.

This position will be located in New York or Atlanta and offers the opportunity for a hybrid work environment at least 3 days a week in-office, subject to change, providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $112,000 - $207,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.