Ocular Therapeutix, Inc. (NASDAQ:OCUL) is a biopharmaceutical company focused on the formulation, development, and commercialization of innovative therapies for diseases and conditions of the eye using its proprietary bioresorbable hydrogel-based formulation technology, ELUTYX™. Ocular Therapeutix has built a robust product pipeline of drug delivery solutions developed to reduce the complexity and burden of the current standard of care and position itself to become a leader in the ophthalmic space.Outside of the ophthalmic realm and behind the doors of our headquarters in Bedford, MA, we strive to build a strong culture where employees can flourish and achieve their career goals. We encourage out of the box thinking, cross-functional collaboration, and creativity.
Position Summary:
The Director of Patient Marketing role requires strong strategic, communication, and analytical thinking as well as creativity, judgment, and decision-making skills. An ideal candidate brings recent experience and expertise in patient marketing and an intrinsic motivation to deeply understand patient insights and experience. The Director of Patient Marketing will innovate with a purpose-driven mindset in all aspects of engagement with patients diagnosed with age-related Macular Degeneration and Diabetic Retinopathy and their care partners. They will seek, prioritize, and act on insights to develop the patient marketing strategies and tactics. The Director of Patient Marketing will collaborate with external vendor partners and customers to ensure successful development, launch, and execution of patient resources, with the goal to improve their personal experience and level of support.
Principal Duties and Responsibilities include the following:
The Director of Patient Marketing will oversee a multi-channel patient activation campaign, driving innovative messaging, and an original campaign and messaging development. This individual is expected to be the subject matter expert on patient marketing, patient-centric education, with a desire to evaluate and co-create all aspects of engagement with patients, care partners, and patient advocacy groups. This role requires a high degree of communication, coordination, and cross-functional collaboration across internal teams as well as external stakeholders and agency partners.
Essential responsibilities include:
- Design of the patient marketing strategy and responsibility for associated educational support, tools, platforms, and engagement. This includes ownership of associated budget, vendor management, KPI management, and tracking current and future products/indications.
- Oversee patient marketing insight collection, synthesis, and analysis to build and shape future strategies and support resources.
- Design a go-to-market engagement model for patients from disease education through product availability.
- Engage with external customers and stakeholders to understand and capture emotional and physical experiences through the patient’s perspective to support development and build of patient related tools and resources.
- Design, establish, and manage the reporting of ongoing performance analytics and insight capabilities to provide ongoing market feedback to leadership and the broader organization
- Oversee overall KPIs and monitoring of patient related marketing tools and resources
- Monitor market insights to establish continuous improvement processes-consistently assessing and adjusting support provided to patients
- Responsible for working with cross-functional stakeholders to provide strategic direction and guidance on patient-centric programs, platforms, and resources, along with relevant external customers.
- Develop and establish brand-specific patient marketing objectives and achieve KPIs at launch and throughout the products’ lifecycle
- Support the marketing team with effective communication to promptly identify and address patient related issues and opportunities
- Provide strategic insights and recommendations to develop compliant content for the company’s patient education website(s) and drive material through review process as required
Qualification Requirements:
- Requires a bachelor’s degree or other advanced degree
- Minimum 10 years of marketing experience
- Minimum last 4 years working directly in patient or consumer health engagement
- Demonstrated ownership of pre-launch strategy, insights generation, disease education, and cross-functional leadership (buy-and-bill / ophthalmology / retina preferred)
- Ability to thrive in ambiguity that can be present in a high-growth environment
- Exceptional professional communications and interpersonal/critical thinking skills necessary
- Prior experience with MLR/PRC submissions and process
- Desire to innovate and work in a fast-paced, energetic environment
- Approaches work with enthusiasm, curiosity, and self-motivation to contribute
- Requires up to 20% domestic travel
Ocular Therapeutix is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws regarding nondiscrimination. Ocular Therapeutix provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, or status as a veteran. For information on how Ocular Therapeutix collects, stores, and utilizes candidate information please see our privacy policy found at https://www.ocutx.com/privacy-policy/. For the Privacy Notice for California Job Applicants, please see CCPA Applicant Notice.