Director, Omnichannel Marketing

Company Description

Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. As the largest online luxury mattress brand, we are expanding our physical presence with Viewing Rooms in key markets nationwide. Our rapid growth is driven by a people-first culture that values curiosity, collaboration, and data-informed decision-making. Saatva has been recognized on the Inc. 5000 list of America's Fastest-Growing Private Companies for seven consecutive years, certified as a Great Place to Work, and listed among Fortune Magazine's Best Workplaces in Retail and Best Workplaces in New York.

Role Description

Saatva is seeking a tactical and highly curious Director, Performance Marketing to drive efficiency and growth across our paid digital channels. As we continue to scale our media investment, this role will play a critical part in the feedback loop between data insights and tactical account adjustments.

This position is ideal for an analyst who thrives in ad platforms and enjoys making data-backed decisions based on ROAS and CPA. You will partner closely with our Sr VP to deep-dive into campaign performance, ensuring every dollar spent contributes to our mission of bringing luxury sleep to more customers. You will translate complex platform metrics into clear opportunities for demand harvest optimization, performance creative innovation, and budget efficiency.

What You'll Do

• Develop and execute a holistic performance marketing strategy that optimizes digital channels (Paid Search, Paid Social) to online and offline revenue outcomes.

• Manage a significant ($4M) monthly media budget, making high-level allocation decisions based on marginal ROI, seasonality, and inventory dynamics.

• Build and maintain automated dashboards to track daily spend against quarterly/monthly caps, ensuring budget pacing is accurate and flagging potential over/underspend immediately.

• Partner with the Data & Analytics team + external measurement partners to build a performance media planning framework: including distinct media mixes for markets with Viewing Rooms with, and digital-only markets.

• Design and analyze rigorous A/B tests for ad creative (e.g., static vs. video), landing page variations, and audience targeting strategies.

• Manage, mentor, and develop a high-performing team of performance marketers, fostering their growth in both technical skills and strategic business acumen.

What We're Looking For

• Required Qualifications:

  • 8–10+ years of performance marketing experience, with at least 3 years in a leadership/people-management role.

  • Proven experience managing omnichannel budgets (online + offline) at scale, ideally within a Retail/DTC hybrid environment.

  • Deep expertise in optimizing performance channels to offline, brick/mortar sales metrics.

  • Strong familiarity with measurement frameworks including Media Mix Modeling (MMM) and geo lift/holdout testing.

  • Excellent financial acumen; comfortable managing P&L responsibilities, forecasting spend, and justifying budget allocation to executive leadership.

  • A collaborative mindset; you are a bridge-builder who works seamlessly with Brand, Creative, Analytics, and Retail teams.

• Preferred Qualifications:

  • Experience in the Home Goods, Luxury Retail, or Furniture sectors.

  • Background in transitioning a digitally native brand into physical retail channels.

Compensation & Benefits

• Competitive Compensation: $135,000 - $140,000 base salary

• Health & Wellness: Medical, Dental, and Vision Insurance available, plus FSA/HSA

• Bonus Program

• Paid Vacation

• Retirement: 401K with Employer Match

• Perks & Discounts: Commuter Benefits, Discounted Gym Membership, Employee Discounted Products, and Friends & Family Discounts

• Additional Incentives: Employee Referral Bonus

Sounds like a good fit? We'd love to talk to you!

Equal Employment Opportunity At Whitestone Home Furnishings, LLC, we are committed to a culture of diversity and inclusiveness, as demonstrated through our recruitment, retention and employee development programs, and are committed to the hiring, retention and success of diverse candidates. We maintain an environment that respects and builds on the assets and talents of each person, valuing their differences. As an equal opportunity employer, we do not discriminate against qualified job applicants on the basis of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity, status as a transgender or transsexual individual, and gender identity or expression), sexual and reproductive health decisions, age, physical or mental disability, citizenship, military status (including past, current, or prospective service in the uniformed services), genetic information, predisposing genetic characteristics, marital status, partnership status, sexual orientation, caregiver status, or any other status or condition protected by applicable law. This policy extends to all aspects of the employment hiring process, including but not limited to, recruitment, selection, compensation, and benefits.