Director, Social Media - Pokémon GO

We’re passionate about real-world, social, mobile games that inspire players to explore the world together! We are seeking a Director to lead our social media team in their effort to build and grow engaging online communities. In this role you'll define digital strategies that align with our organizational objectives, illustrating how they contribute to our broader business goals. You'll bring a mix of creative vision, critical thinking, and leadership excellence to manage digital campaigns, team dynamics, and cross-departmental collaborations.

Responsibilities

• Growth Strategy: Drive the comprehensive content and channel strategy, with a focus on growing reach beyond existing audiences. This includes proactively identifying and integrating the latest audience insights to conceptualize and implement high-performing, hands-on campaigns that are crafted to generate significant social sharing, develop new trends, and build cultural relevancy for Pokémon GO among new and target demographics.
• Leadership: Lead and mentor the team, encouraging an environment of teamwork, creativity, and continuous improvement while also representing the team in leadership meetings to articulate the team's strategies, achievements, and needs.
• Analytics and Reporting: Define, develop, and deliver a comprehensive reporting suite to executives and senior leaders across the company that clearly articulates the impact, return on investment, and business value of social media efforts, using data to advise and support our strategic marketing and user acquisition direction.
• Cross-Functional Collaboration: Work closely with other marketing leaders to develop and implement successful omnichannel marketing strategies that integrate social media in significant and impactful ways, while also identifying and implementing efficiencies between functions to improve effectiveness.
• Required in-office 3 days each week.

Qualifications

• Proven experience leading social media and digital marketing teams, ideally in the mobile gaming or digital advertising industries.
• Bachelor's degree or equivalent experience in Social Media, Marketing, Advertising, or a related field.
• Strong understanding of social growth strategies and how owned and operated channels can help drive performance in user acquisition.
• Strong background in both ATL and BTL marketing techniques, with specific examples of past campaigns where integration led to measurable success.
• Excellent communication and social skills, with the ability to work effectively with creatives, agencies, and internal teams at all levels.
• Highly analytical with a data-driven approach to decision-making.
• Experience working with third party IP, operating within strict brand standards, and navigating brand feedback and approval processes.
• Passion for mobile gaming and a deep understanding of the gaming audience.
• Plus if you have a strong familiarity and knowledge of the Pokémon and Pokémon GO brands.
• Comfortable working in a fast-paced hybrid environment and handle stress appropriately and/or ability to tackle practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice.
• Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including synchronous interactions with others.

About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Niantic games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.