Director, Growth Marketing ANZ

Job Context

The Director / Senior Director of Growth Marketing is the single-threaded owner of regional growth outcomes, accountable for end-to-end strategy, budget, and delivery of MQLs, pipeline, and efficient growth across assigned business units. This is a general manager-style leadership role that partners closely with Sales, Product, Finance, and shared services to drive scalable, high-performing growth.

What You'll Do

• Own regional growth outcomes across MQLs, pipeline, revenue contribution, conversion, and efficiency.

• Act as the primary growth marketing leader for the region in leadership and executive forums.

• Set and execute the regional growth strategy and annual/quarterly plans aligned to business unit priorities.

• Manage and allocate regional growth budgets across paid media, events (field/virtual/partner-led), and partner marketing.

• Own channel performance, prioritisation, and trade-offs, optimising mix using ROI, ROAS, CAC, and LTV:CAC.

• Ensure channels and campaigns align to regional ICPs and GTM motions, supporting both PLG and sales-assisted growth.

• Own regional event calendar and performance outcomes; drive execution excellence across programs.

• Sponsor and lead regional partner GTM strategy, including partner summits and partner-sourced pipeline targets.

• Oversee partner marketing handoffs and execution in partnership with shared services, including transition periods.

• Partner with Sales on targeting, conversion, forecasting, and performance reviews; drive accountable operating cadence.

• Collaborate with Product and Lifecycle teams to support PLG motions and improve funnel performance.

• Lead and develop the regional growth pod (e.g., Demand Gen, Field, Partner), managing managers and/or senior ICs.

• Set priorities for shared services (Web/SEO, Growth Programs, Analytics) to drive incremental growth leverage.

• This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.

What You'll Bring

• Substantial experience owning regional growth outcomes (MQLs, pipeline, revenue contribution, efficiency) with measurable results

• Strong capability in growth strategy, planning, and budget ownership, including investment optimisation and trade-offs

• Deep channel leadership across paid media, events, and partner marketing, with an outcomes-first mindset

• Strong analytical and financial acumen (ROI, ROAS, CAC, LTV:CAC, funnel conversion, forecast accuracy)

• Demonstrated ability to lead cross-functional execution with Sales, Product, Finance, and shared services

• Experience supporting PLG and sales-assisted motions; strong understanding of ICP/GTM alignment

• Strong operational rigour: cadence, prioritisation, performance reviews, and scalable execution practices

• People leadership experience managing managers and/or senior ICs; ability to build high-performing teams

• Executive presence and clear communication; comfortable representing the region in senior forums

• Degree in Marketing, Business, or related field (or equivalent experience)

What We Can Offer You

• Novated leasing via salary packaging

• Employee Assistance Program (24/7 confidential support on relationships, bereavement, finances)

• Generous Parental Leave Program

• Paid Volunteer Leave Days

• Public Holiday Exchange Scheme

• Enjoy up to 4 weeks a year of flexible 'Work from Anywhere'!

• Talent Referral Program - get rewarded for referring a friend to join our team!

• Casual dress and relaxed office environment

• Fun team camaraderie and events

• Opportunities for career progression and development

• Diverse training & internal networking opportunities across all of our product lines

• Service Recognition awards

• Click here to find out more about working at Simpro Group!

Our Core Values

While experience in the above areas will be highly considered, it's important to note it will be secondary to the person with the right determination, attitude and compatibility. Our culture and core values are very important to us:

We Are One Team

We Are Customer Centric

We Are Growth Minded

We Are Accountable

We Celebrate Success

Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. We embrace and support culture diversity and Equal Employment Opportunity. Aboriginals, Torres Strait Islanders and minority groups are encouraged to apply.

Visit simprogroup.com/au/company/careers to learn more about us and our values.

If you'd like to join a fun and progressive organisation, where there are opportunities to develop your career, please apply now with your CV/Resume.

We would like to take this opportunity to thank all candidates for their application.

• Please note, no agencies will be accepted in the recruitment of this role.