Director, Paid Media Strategy & Performance

We are so glad you are interested in joining Sutter Health!

Organization:

SHSO-Sutter Health System Office-Bay

Position Overview:

In alignment with system and marketing strategic goals and objectives, leads the development, execution, and optimization of integrated media strategies that advance Sutter Health's brand, improve consideration, and drive measurable performance outcomes across priority markets, audiences, and service lines. Accountable for translating marketing and business objectives into full-funnel media plans across paid media channels, ensuring the right investment strategy, targeting approach and measurement framework to maximize impact and efficiency.

Partners closely with marketing and external agency teams to ensure media plans are aligned to strategic intent, reflect customer-first insights, and drive continuous improvement through experimentation, optimization, and modern measurement practices. Strengthens media capabilities through disciplined planning processes, data-driven decision making, and adoption of new tools and innovations.

Job Description:

EDUCATION:

• Bachelor's: degree in a relevant field

TYPICAL EXPERIENCE:

• 12 years recent relevant experience

JOB ACCOUNTABILITIES:

Media Strategy

• Leads the development and implementation of integrated media strategies across priority channels aligned to enterprise brand and growth priorities.

• Translates marketing and business goals into clear media objectives, channel roles, and investment recommendations using a full-funnel approach.

• Drives audience-first planning, ensuring media strategies leverage segmentation, insights and channel best practices to deliver relevance, reach and performance.

• Monitors media trends, platform innovation, and consumer behavior shifts; recommends new approaches and pilot opportunities to improve effectiveness and efficiency.

Media Planning, Buying and Optimization

• Directs the development of annual and campaign-level media plans in partnership with internal stakeholders and agency teams, including channel mix, targeting approach, flighting, and pacing.

• Oversees end-to-end media activation processes, ensuring timely execution, strong quality control, and alignment to brand and creative standards.

• Drives optimization of in-flight campaigns through performance monitoring, testing, and continuous improvements across channels to maximize Return on Investment and outcomes.

• Partners with media buying teams and/or agencies to support cost efficiency, value delivery, and strong stewardship of budgets and commitments.

• Manages media budgets with strong fiscal discipline and agility, including forecasting, pacing and reallocating investments as needed based on performance, business priorities and market dynamics.

Measurement, Reporting & Insights

• Defines success metrics and measurement plans for media efforts, including leading and lagging indicators across brand and performance outcomes.

• Partners with the analytics and insights teams to leverage advanced measurement approaches (e.g., media mix modeling), translating learnings into investment recommendations, channel strategy refinements, and future media planning improvements.

• Develops and socializes performance dashboards and reporting outputs that communicate campaign performance, learnings, and optimization actions to cross-functional partners.

• Supports ongoing improvement of measurement practices, including attribution, incrementality approaches, and standardized reporting structures where applicable.

• Ensures media learns are documented, shared, and incorporated into future planning cycles to strengthen effectiveness over time.

Integration & Collaboration

• Serves as a key partner to marketing leadership to ensure aligned planning, consistent messaging, and strong creative/media integration.

• Ensures media is embedded early in campaign development to strengthen feasibility, channel fit, and creative execution against audience and platform needs.

• Provides clear direction and feedback to internal teams and external agencies to ensure media recommendations are aligned, strategic, and executable.

• Builds strong relationships across marketing and enterprise partners to improve planning speed, alignment, and business impact.

SKILLS AND KNOWLEDGE:

• Deep knowledge of paid media channels and buying approaches across digital, social, search/search engine marketing, video, display, audio, and emerging platforms.
• Strong ability to develop strategic, executable media plans grounded in business objectives, customer insights, and channel roles.
• Demonstrated experience using performance data, analytics and insights to optimize campaigns and improve results.
• Working knowledge of measurement methodologies, reporting best practices and media effectiveness frameworks (e.g., attribution, MMx concepts, incrementality testing concepts).
• Strong acumen in audience strategy, segmentation application, targeting and personalization approaches.
• Experience leading agencies and partners with clear direction, strong briefing, and accountable operating rhythms.
• Strong project management and prioritization skills; ability to manage multiple campaigns and stakeholders simultaneously.
• Excellent interpersonal influence skills with the ability to align cross-functional partners and drive progress without direct authority.
• Comfort operating in ambiguity and driving change; agile mindset with a bias toward testing, learning, and improving.
• Strong communication and presentation skills, including the ability to translate complex performance insights into clear recommendations.
• Proficiency in Microsoft Word, Excel and PowerPoint; familiarity with key media platforms and reporting environments.

Job Shift:

Days

Schedule:

Full Time

Days of the Week:

Monday - Friday

Weekend Requirements:

None

Benefits:

Yes

Unions:

No

Position Status:

Exempt

Weekly Hours:

40

Employee Status:

Regular

Sutter Health is an equal opportunity employer EOE/M/F/Disability/Veterans.

Pay Range is $183,643.20 to $293,841.60 / annual salary. Sacramento Pay Range is $161,616.00 to $285,585.60 / annual salary.

The compensation range may vary based on the geographic location where the position is filled. Total compensation considers multiple factors, including, but not limited to a candidate's experience, education, skills, licensure, certifications, departmental equity, training, and organizational needs. Base pay is only one component of Sutter Health's comprehensive total rewards program. Eligible positions also include a comprehensive benefits package.