Director, Product Management - Wayfinding

The GapFolsom, New York

Apply with Sonara

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.¹

Reclaim your time by letting our AI handle the grunt work of job searching.

We continuously scan millions of openings to find your top matches.

Overview

Schedule

Full-time

Career level

Director

Benefits

Career Development

Job Description

About the Role

The Director, Product Management — Wayfinding is a senior Product Lead within the Discover Value Stream responsible for defining and advancing the enterprise navigation and browse strategy across brands and digital channels.This leader owns the performance and long term evolution of navigation frameworks, taxonomy systems, PLP architecture, curated and algorithmic discovery surfaces, filter and facet strategy, and homepage to browse transitions. The role requires translating enterprise OKRs into measurable capability plans, aligning cross functional teams around customer problems, and ensuring that wayfinding capabilities consistently improve engagement, conversion, and brand coherence.The Director operates as the accountable owner for capability performance, not just roadmap delivery, and is expected to drive strategic clarity, prioritization discipline, and measurable outcomes across site and app experiences.

What You'll Do

Define the multi year strategy for navigation and browse capabilities, including taxonomy governance, cross channel discovery alignment, and performance optimization.
Establish clear capability KPIs such as browse conversion, navigation engagement depth, filter interaction rate, and curated shop adoption, and ensure these metrics guide prioritization decisions.
Lead and develop Product Managers within the Wayfinding domain, setting expectations for G0 and G1 rigor, roadmap sequencing, and measurable impact.
Drive alignment across Value Streams including Choose, Lifecycle, Purchase, and Content Supply Chain to ensure navigation capabilities support enterprise initiatives and brand priorities.
Represent Wayfinding strategy and performance in executive forums, clearly articulating tradeoffs, risks, and required investments.

Who You Are

8 + years of product management experience in digital commerce or discovery platforms with demonstrated ownership of complex capability domains.
Experience leading product teams and influencing cross functional partners across Engineering, UX, SEO, and Brand stakeholders.
Strong command of information architecture, taxonomy systems, and data informed prioritization.
Proven ability to connect strategy to measurable business outcomes and hold teams accountable to performance.

Automate your job search with Sonara.

Submit 10x as many applications with less effort than one manual application.

Apply with Sonara Apply manually

FAQs About Director, Product Management - Wayfinding Jobs at The Gap

What is the work location for this position at The Gap?

This job at The Gap is located in Folsom, New York, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Gap?

Employer has not shared pay details for this role.

What employment applies to this position at The Gap?

The Gap lists this role as a Full-time position.

What experience level is required for this role at The Gap?

The Gap is looking for a candidate with "Director" experience level.

What benefits are offered by The Gap for this role?

The Gap offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at The Gap?

You can apply for this role at The Gap either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.