Director, Thought Leadership & Content Marketing
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Overview
Job Description
Uniphore is one of the largest B2B AI-native companies—decades-proven, built-for-scale and designed for the enterprise. The company drives business outcomes, across multiple industry verticals, and enables the largest global deployments. Uniphore infuses AI into every part of the enterprise that impacts the customer. We deliver the only multimodal architecture centered on customers that combines Generative AI, Knowledge AI, Emotion AI, workflow automation and a co-pilot to guide you. We understand better than anyone how to capture voice, video and text and how to analyze all types of data. As AI becomes more powerful, every part of the enterprise that impacts the customer will be disrupted. We believe the future will run on the connective tissue between people, machines and data: all in the service of creating the most human processes and experiences for customers and employees.
Job Description:
The AI industry is at a turningpoint,andUniphoreis leading it. As enterprises move beyond pilots to real,governedAI at scale, we need a voice that captures this moment.We'relooking for aDirectorto own thought leadership and content marketing that positionsUniphoreas the category-leading Business AI Company, right as this inflection point unfolds.This role sits at the center of howUniphoretellsourstory - translating a complex, full-stack platform spanning data, knowledge,context, SLMmodelsand agents into content that resonates with both technical buyers andCXOdecision-makers.You'llshape thecompany and market conversationnarrativesaround the structural barriers holdingEnterprise AI back, and howUniphore'sAI platformhelps organizations move from AI experimentation to AI outcomesand value. This is a strategic and hands-on role: you'll set the vision for thought leadershipand our POVsacross the company, build the editorial and content engine to execute it and ensure every piece of content - from a blog post to an executive byline - reinforces a consistent, category-defining point of view.
What You'll Own
Create and ownourthought leadership strategy and integrated marketing communicationsinitiativesthat havea direct influence on pipeline per quarter and achieve leadership share of voice against key competitors.
Develop unique, ownable research, including a digital benchmark assessment tool that makes usstandoutin the market.
Lead executive audiencecontent strategyby creating relevancyandengagementwith CEO, CIO,CMOand CCO audiences.
Play a pivotal role in shifting brandperceptionofUniphorefrom a conversational AI point solution to a provider ofdifferentiated AI Platform and Category Leader, contributing to thecompanyrevenue growth.
Define our content strategy for how audiencesactually consumeinformation today across formats, channels for both human and AI-mediated discovery. Lead how the team maps our content strategy to engage different audiences (prospects, customers, partners, press, investors) and shape the strategy around their needs.
Build a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevatingUniphore'sbrand through high-quality, integrated content, owning the evolution of our brand voice and company writing style and guidelines.
Own the editorial calendar across all owned channels.
Manage blog strategy, ensuring editorial voice,toneand quality standards across all content.
Oversee organic social strategy to develop an engaging social presence that grows market awareness and category ownership for our products and trust in our brand.
Partner across marketing to align content with launches,campaignsandrevenue marketinggoals.
Build processes that streamline creation, increaseoutputand ensure cross-channel alignment.
Manage and mentor a lean (but highly efficient) content team and agencies.
Measure content performance and share insights.
Set the standard for tone,storytellingandclarityso every piece of content feels like one coherent experience.
Requirements
15+ years of content marketing or editorial experience, with a focus on B2B and AI tech.
8+ years of experience in building and managing high-performing content teams.
Strong editorial judgment withabilitytoestablishand enforce high editorial standards and a consistent voice.
Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics.
Strong analytical skills and ability to use data to assess content performance and drive program strategy.
Willing to flex across strategy and execution. Most roles atUniphorerequire 'do-ers'andthis role is no different.
Hands-on experience using AI tools to enhance content workflows, from ideation to drafting to optimization, balanced with sound editorial judgment on when human craft matters most.
Strategic thinker who can shape category narrative, not just execute a content plan
Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)
Hiring Pay Range:
$175,000 - $218,700Benefits:
In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.
Location preference:
USA - CA - Palo AltoUniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
