Director of AI Communications and Lifecycle Marketing

SilverAssistHendersonville, TN

$130,000 - $160,000 / year

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Overview

Schedule

Full-time

Career level

Director

Remote

Compensation

$130,000-$160,000/year

Benefits

Health Insurance

Paid Vacation

401k Matching/Retirement Savings

Job Description

Director of AI Communications & Lifecycle MarketingOverviewRemote/Work From Home PositionWe are building the next generation of AI-powered communications for families navigating senior living. We are seeking a hands-on performance operator to own and optimize email and SMS across our portfolio of senior care brands. This role leads the strategy, architecture, and execution of nurture paths within HubSpot, integrating AI-driven personalization at scale to drive measurable revenue, tours, and engagement.Core Responsibilities

HubSpot Lifecycle Architecture: Build and manage complex workflows. Design segmented paths based on care type, timeline, and financial "blockers" (e.g., home sales, sibling conflict).
Omnichannel Strategy (Email & SMS): Execute high-performing journeys from first inquiry to post-tour follow-up. Own subject line testing, cadence, and AI-driven SMS personalization that feels human and contextual.
Advisor Enablement: Create AI-assisted templates and playbooks that empower advisors to handle high-urgency and research-stage leads effectively.
AI Integration: Collaborate with Product/Engineering to inject behavioral signals and AI summaries into outbound messaging.
Performance Ownership: Move the needle on KPIs: Open/Click rates, SMS response rates, Tour scheduling, and Lead-to-Tour conversion.

What Success Looks Like (90 Days)

Structured Nurture: All paths are segmented and live within HubSpot.
AI Enhancement: SMS flows are personalized, automated, and driving measurable engagement.
Lead Velocity: Improved progression across all care types; advisors report higher-quality conversations.

Qualifications

Experience: 5+ years in lifecycle marketing or marketing automation.
Technical Mastery: Deep hands-on expertise in HubSpot (workflows, sequences, segmentation).
AI Fluency: Proven ability to integrate AI personalization into communication flows.
Domain Expertise: Experience in healthcare, senior living, or high-friction, complex decision-cycle industries is preferred.
Mindset: A testing-obsessed operator comfortable in a fast-moving growth environment.

Why This Role MattersFamilies in senior care are often overwhelmed and financially stressed. Our communication must be intelligent, empathetic, and timely—moving families forward without pressure. This role sits at the critical intersection of Marketing, Product, and Revenue.What We OfferCompensation Range: $130,000 - $160,000 per yearA benefits package designed to meet your needs including options for group health insurance, 401(k) plan and paid time off.

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FAQs About Director of AI Communications and Lifecycle Marketing Jobs at SilverAssist

What is the work location for this position at SilverAssist?

This job at SilverAssist is located in Hendersonville, TN, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at SilverAssist?

Candidates can expect a pay range of $130,000 and $160,000 per year.

What employment applies to this position at SilverAssist?

SilverAssist lists this role as a Full-time position.

What experience level is required for this role at SilverAssist?

SilverAssist is looking for a candidate with "Director" experience level.

Does SilverAssist allow remote work for this role?

Yes, this position at SilverAssist supports remote work, giving candidates the flexibility to work outside the primary office location.

What is the process to apply for this position at SilverAssist?

You can apply for this role at SilverAssist either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.