Director of Brand and Community

Director of Brand and CommunityMedici Roasting — Austin, TXFull-time · HybridAbout Medici RoastingMedici Roasting is an Austin-born, community-driven coffee company dedicated to craftsmanship, hospitality, and connection. Through our cafés, roasting program, and events, we aim to enrich the communities we serve. We’re expanding our leadership team with a creative, ambitious individual who can elevate our brand presence both online and in person.Position OverviewThe Director of Brand and Community is a multi-disciplinary role that blends social media, digital marketing, design, website management, and community-focused event planning. This is a hands-on position for someone who thrives in a small business setting, can manage a wide scope of responsibilities, and enjoys building meaningful connections with both customers and partners.Ideal for someone early in their career with a strong portfolio, or a more experienced candidate looking to take ownership of a brand’s full digital and community ecosystem.Reports to: Chief Operating Officer (COO)Location: Austin, TX — On-site only⸻Key ResponsibilitiesSocial Media & Content*

* Develop, schedule, and publish engaging content across Instagram, Facebook, TikTok, and other platforms.*

* Maintain a consistent brand voice that reflects Medici’s craft-centric, community-oriented identity.*

* Capture and curate photo/video content from our cafés, roasting operations, events, and collaborations.*

* Track analytics (engagement, reach, follower growth) and adapt strategy accordingly.Marketing & Communications*

* Create and execute digital marketing campaigns around seasonal releases, partnerships, events, and retail promotions.*

* Design digital and print assets (social posts, flyers, banners, email headers, etc.).*

* Manage email marketing and customer communication (Mailchimp/Klaviyo or similar).*

* Assist in maintaining our overall brand style and visual identity.Website & E-Commerce (Shopify)*

* Update and maintain the Medici Roasting website and online store using Shopify.*

* Upload new products, adjust layouts, manage product photography, optimize navigation, and keep menus and info current.*

* Monitor online sales performance and assist with basic SEO tasks.Event Planning & Community Engagement*

* Plan and execute community-focused events such as cuppings, tastings, seasonal launches, collaborations, pop-ups, and Coffee Fest activations.*

* Coordinate logistics (scheduling, materials, communication, partner coordination, onsite execution).*

* Build and maintain relationships with local businesses, influencers, and organizations.Analytics & Strategy*

* Provide light reporting on social media, email performance, web traffic, and campaign results.*

* Bring new ideas, trends, and creative strategies to the table to increase brand reach and community connection.⸻QualificationsRequired*

* Portfolio demonstrating social media work, design, or web projects.*

* Experience with Shopify (or similar e-commerce/CMS platform).*

* Proficiency with Canva and/or Adobe Creative Suite.*

* Strong writing skills and visual communication ability.*

* Ability to juggle multiple priorities with excellent organization and follow-through.*

* Comfort capturing photo and/or short-form video content.*

* Interest in hospitality, coffee culture, and community-driven storytelling.Preferred*

* 1–3 years experience in social media, marketing, design, or related fields.*

* Experience planning events or coordinating marketing activations.*

* Basic knowledge of SEO, social analytics, and email marketing platforms.*

* Experience in specialty coffee, food/beverage, or lifestyle brands.⸻Compensation & BenefitsSalary: Based on experience and portfolio quality.Suggested Austin-market band:*

* Entry-level / early career: $45,000–$55,000*

* Intermediate (1–3 years exp.+

strong portfolio): $55,000–$70,000*

* High-experience (3+ years, strong analytics + design skills): $70,000–$80,000+Benefits:*

* Full employer-paid health, dental, vision, and life insurance*

* Two weeks paid time off (PTO)*

* Free coffee (obviously ☕️)*

* Opportunity for growth within a mission-driven local business*

* Creative autonomy and close collaboration with leadership