Director of Brand Marketing

Sport ClipsGeorgetown, Texas

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Overview

Schedule

Full-time

Career level

Director

Remote

Option for remote

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Job Description

Benefits:

401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Vision insurance
Wellness resources

At Sport Clips, we’re not just in the haircut business—we’re in the experience business. We’re looking for a Director of Brand Marketing who can bring our brand to life through powerful campaigns, meaningful partnerships, and clear, actionable programs that drive real results across our franchise system.

About the Role

The Director of Brand Marketing is responsible for building and executing brand initiatives that drive client growth, strengthen brand relevance, and support operational excellence across the Sport Clips system.

This role translates brand strategy and creative direction into simple, effective programs that our Team Leaders (franchisees) can easily understand and execute. You’ll lead the development of national campaigns, activation programs, partnerships, and product initiatives—all backed by data, insights, and a compelling “sell story” that drives adoption and results.

You’ll report to the VP of Brand & Creative and partner closely with Creative, Media, Social, Digital, and Operations teams to ensure alignment and execution across the business.

This role is based in Georgetown, TX and requires on-site presence a minimum of three days per week.

What You’ll Do

Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
Develop and execute national marketing campaigns and activation programs that drive measurable business impact
Translate strategy into clear, actionable plans that franchisees can execute with confidence
Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
Create compelling communication that clearly explains the “why, what, and how” behind each initiative
Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
Manage and execute brand partnerships, from concept through activation
Use data and insights to continuously improve campaign effectiveness and storytelling

What You Bring

Functional Expertise

15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
Proven ability to build integrated campaign strategies across media, creative, and in-store activation
Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
Background in partnership marketing and activation
Ability to leverage data and insights to create compelling business cases and drive adoption
Bachelor’s degree required; advanced degree preferred

How You Lead

Self-Leadership

Brings a growth mindset, always looking to improve people, processes, and performance
Demonstrates executive presence, sound judgment, and emotional intelligence
Thrives under pressure and takes ownership of outcomes

Leading Others

Proven leader of high-performing teams, with a focus on coaching and development
Provides clarity, removes ambiguity, and communicates consistently
Influences effectively across all levels—leading up, across, and down
Builds strong talent pipelines and develops future leaders

Big Picture Thinking

Thinks beyond marketing to understand the full business impact
Balances short-term execution with long-term brand growth

Makes decisions that benefit both the brand and the franchise system

Flexible work from home options available.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of nearly 1,900 stores in the United States and Canada – and counting!

At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips… It’s Good to be a Team Member!

If you’re looking to build your career, Sport Clips is the place for you. Discover more about our company and see what our Team Members are saying on Facebook.

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FAQs About Director of Brand Marketing Jobs at Sport Clips

What is the work location for this position at Sport Clips?

This job at Sport Clips is located in Georgetown, Texas, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at Sport Clips?

Employer has not shared pay details for this role.

What employment applies to this position at Sport Clips?

Sport Clips lists this role as a Full-time position.

What experience level is required for this role at Sport Clips?

Sport Clips is looking for a candidate with "Director" experience level.

Does Sport Clips allow remote work for this role?

Yes, this position at Sport Clips supports remote work, giving candidates the flexibility to work outside the primary office location.

What benefits are offered by Sport Clips for this role?

Sport Clips offers following benefits: Health Insurance, Dental Insurance, and Vision Insurance for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at Sport Clips?

You can apply for this role at Sport Clips either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.