Director Of Client & Media Relations

TobinInk is a boutique communications agency based in Atlanta that specializes in media relations. We're known for our hands-on approach, creative storytelling, and deep relationships across Georgia and the Southeast. We work with clients shaping the future of cities and communities, from major economic development initiatives and infrastructure projects to nonprofits, commercial real estate, restaurants, and regional advocacy. Our experienced team are all former reporters, editors, and anchors at major outlets across the Southeast, or have led communications for well-known organizations. We have relationships with media outlets across Atlanta and the region. We love a challenge. We break projects into manageable parts to create effective outcomes. Our Super Bowl is when we get all four major TV outlets, the major daily newspaper, the radio news outlets, plus niche publications to show up for a media event. About the Role We're growing, and we're looking for a true second-in-command who can lead client accounts, drive media strategy, and help scale the next chapter of our agency. The Director of Client & Media Relations is a senior leadership role responsible for managing high-profile accounts, cultivating top-tier media relationships, and ensuring excellence across all agency work. You'll be both a strategic thinker and hands-on executor, comfortable leading meetings, pitching reporters, shaping narratives, and guiding team members. This role is ideal for someone with significant agency experience who thrives in a fast-paced, entrepreneurial environment and wants to meaningfully shape the direction of a boutique firm. You'll work directly with our owner and founder, a communications veteran with more than 30 years of experience, as well as our Editorial Director, our top writer and strategist. Key Responsibilities Client Leadership & Strategy Serve as primary day-to-day lead for major client accounts Develop high-level PR and communications strategies tailored to client goals Lead client meetings, briefings, and presentations with confidence Manage timelines, deliverables, and quality control across accounts Provide senior-level counsel on messaging, media strategy, crisis response, and reputation management Media Relations & Storytelling Build and maintain strong relationships with journalists, editors, producers, and influencers (local, regional, and national) Develop compelling narratives that generate meaningful coverage Write, edit, and oversee press materials, pitches, talking points, op-eds, and media kits Secure earned media across print, digital, TV, and radio Lead all media relations pitching to local, regional, and trade outlets Oversee press events, interviews, and media opportunities for clients Manage media database and handle press clippings Agency Leadership & Operations Serve as a senior leader and right-hand advisor to the agency owner Lead project management to track assignments and deadlines Collaborate with freelancers and team members to deliver excellent work Mentor junior staff on best practices and professional development Contribute to new business proposals and agency growth initiatives Support agency marketing on social media and website updates What You Bring Required 10-12 years of professional experience in communications, journalism, public relations, or public affairs Minimum 2 years of agency experience in PR, strategic communications, or public affairs Journalism experience highly preferred (reporting, producing, editing, or digital newsroom roles) Demonstrated success pitching and securing media coverage Exceptional writing and editing skills (AP style required) Proven track record developing and executing strategic communications plans Experience managing multiple accounts and priorities in a fast-paced environment Existing relationships with media across Atlanta, Georgia, and the Southeast Preferred Strong understanding of Atlanta and Georgia media landscape Ability to operate independently with strong judgment and initiative Knowledge of government, economic development, public affairs, or infrastructure sectors Creative approach to storytelling with a solutions-oriented mindset Calm under pressure, collaborative spirit, thrives in a boutique agency culture What We Offer Competitive salary commensurate with experience + bonus Paid time off IRA benefit with company match Healthcare, vision, and dental Flexible hybrid work environment (remote four days per week, one day in office) Opportunities for leadership, growth, and creative autonomy Direct role in shaping the future of a fast-growing boutique agency Location & Work Requirements Must be based in Atlanta One day per week in office, frequent in-person client meetings and events Occasional weekend and evening work based on client needs