Director Of Commercial Strategy

Job Description

The Director of Commercial Strategy will strategically implement sales and marketing programs to achieve and exceed sales goals. The DOCS will be responsible for supporting the VPO in developing programs and strategies that improve market penetration and increase sales throughout the year. As a senior leader on the Sales and Marketing team, the DOCS will be responsible for driving changes that result in profitable base business growth for the property and for our clients. The DOCS will also be looked upon to champion and drive the customer-centric and revenue-driven culture at the property. The ability to effectively create and communicatesales and marketing principles, strategies and field tactics is essential.

Job Responsibilities

• Partner with Operations to attain a cohesive team environment and drive profitability
• Achieve/exceed budgeted property and individual sales targets (self and team).
• Constantly monitor optimal business mix and continually identify and develop new markets and products toproactively react to changing market conditions.
• Develop and expand penetration in existing markets.
• New business development by identifying and expanding penetration in existing accounts and untapped market segments.
• The DOCS position is primarily focused on sales generation with an approximate split of time between sales functions, networking, marketing and administrative functions.
• Properly manage time between sales and marketing functions with primary focus on group sales development and growth, based on determined mix.
• Utilize property revenue management processes and collaborate with revenue management functions, rateand inventory management and forecasting to optimize revenues based on demand. This includes space utilization of banquet/meeting space.
• Set parameters for group business consideration and manage group contracts, rates and terms.
• Strategic development of and tactical execution of creative promotions, packaging, sales and positioning of multiple products and services and if applicable, at multiple locations.
• Establish revenue goals and expectations for each promotion or activity and report out monthly/quarterly on measurements and effectiveness.
• Responsible for collaborating and directing various internal and external partners, including public relations,agency, database management, central reservations and e-commerce/online marketing on behalf of the property.
• Develop creative briefs for the production of creative and collateral material to support sales efforts, andwork with internal and external resources to develop continuity in messaging and media.
• Update Quarterly Marketing Calendar on a monthly basis including modifications to plans and results of programs and promotions completed.
• Develop and execute an effective plan for cross-sell opportunities and on-site promotions to generate incremental and ancillary revenue.
• Participate in national and regional trade shows and sales missions that are applicable to venue
• Prepare yearly sales and marketing plan, budget and revenue targets
• Collaborate on weekly forecasts and actively participate in weekly/monthly conference calls
• Submits monthly pace, target to actuals, action plans and other reports
• Communicate and share best practices within Destinations Sales and Marketing's leadership team.
• Management of sales staff, includes training, coaching and development of managed personnel based onperformance and accountability.
• Understand community support/marketing organizations and participate as needed.
• Build client relationship with Level 1 client partners. Communicate with the key members of that team whoare directly involved in operations as well as the promotion of our venue.
• Assist VPO/GMs on property as needed.

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.

Nearest Major Market: Atlanta