Director of Demand Generation
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Overview
Job Description
Most boards and executives are currently flying blind when it comes to cyber risk. They are guessing. At Safe, we’ve built an AI-driven engine that finally gives the C-Suite a clear, quantified, and real-time view of their security posture. We don’t just provide data; we provide certainty.
We are a $170M Series C-funded category leader. We don’t play in the mid-market; we operate at the highest levels of global enterprise. Today, we are proud to serve 10% of the Fortune 500, protecting global icons such asApple, Netflix, AT&T, Verizon, and Victoria’s Secret.
As we scale toward our next chapter, we are looking for high-performers who want to do the best work of their careers at the intersection of AI and Cybersecurity.
The Culture Memo: Our Operating System
Safe is not a typical corporate environment. We are a high-intensity, mission-driven team. We value builders who want to define a category and work alongside people who are equally committed to excellence.
Extreme Ownership: We don’t do "not my job." We hire people who see a gap and own the solution from start to finish.
The Elite Standard: We serve the most sophisticated companies on the planet. Our work must be bulletproof. Whether it’s a line of code or a sales deck, we aim for Tier-1 quality every time.
Methodology & Rigor: We don’t wing it. From Force Management and MEDDICC in sales to data-driven sprints in engineering, we rely on proven frameworks to stay disciplined and predictable.
Radical Candor: We move too fast for politics or sugar-coating. We value direct, honest feedback that helps us find the right answer quickly.
The Series C Hustle: We have the stability of a well-funded leader but the heart of a startup.
The Perks & Ownership:
We want our team to feel like owners because they are owners. We trust our people to manage their results and their time.
Meaningful Equity: Every "Safestar" is a shareholder. You aren’t just an employee; you are a partner in our success.
Unlimited Leaves: We don’t believe in clock-watching. We offer unlimited leave because we trust you to take the time you need to recharge while staying committed to the mission.
Comprehensive Benefits: We provide top-tier medical insurance and wellness benefits to ensure you and your family are well cared for.
Career Trajectory: We are growing aggressively. For high-performers, the path for advancement moves at the speed of your ambition.
What you’ll own:
Demand strategy & pipeline outcomes
Define and execute the global demand generation strategy, aligned to company growth goals, ICPs, and GTM priorities
Translate revenue and pipeline targets into clear demand plans, forecasts, coverage models, and operating metrics
Own pipeline creation and influence across segments, regions, and motions
Sales alignment & GTM execution
Partner with Sales leadership on pipeline planning, forecast credibility, and account coverage
Ensure tight alignment between demand programs, SDR execution, and AE priorities
Support account and territory strategy with data-driven insights
Core demand programs & channels
ABM: Lead a targeted, sales-aligned, and measurable account-based motion
Integrated Campaigns: Drive always-on and moment-based campaigns across owned, paid, and third-party channels
Paid Media: Own the global paid strategy across search (SEM/SEO), social, display, and emerging channels
Third-Party Demand: Own and optimize intent, content syndication, review platforms, and publisher partnerships
Webinars & Virtual Programs: Build scalable programs that generate a qualified pipeline and amplify thought leadership
Operating rigor & measurement
Build clear measurement frameworks, definitions, and attribution models in partnership with RevOps
Hands-on ownership and day-to-day operation of the demand tech stack: Marketo, Salesforce, ZoomInfo, GA4, and related tools
Inspect performance regularly, optimize spend, and reallocate based on impact and ROI
Communicate pipeline results, insights, and tradeoffs clearly to executive leadership
What You Bring:
7+ years in B2B SaaS demand generation, growth, or revenue marketing roles
Proven track record of owning pipeline and outcomes in mid-market and enterprise environments
Deep experience across the full funnel – acquisition, engagement, and nurture – including paid media, email, content syndication, third-party demand, and partnerships
Strong operational mindset with hands-on experience in forecasting, attribution, and performance analytics
Fluency with Marketo, Salesforce, ZoomInfo, GA4, and modern marketing stacks
Familiarity with AI-powered marketing and automation workflows (e.g., Clay, n8n, modern CDPs, or analytics platforms like Snowflake/Looker) is a plus
Clear, executive-level communicator capable of simplifying complex tradeoffs
Cybersecurity experience is a strong plus, but not required
Why Safe Security?
🚀 Define and grow the pipeline engine for a category-defining cybersecurity platform.
🤖 Work at the cutting edge of AI and cyber risk management with global impact.
🌎 Thrive in a remote-first company with a culture of ownership, autonomy, and innovation.
💼 Competitive compensation, stock options, and a chance to shape the future of enterprise risk.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
