Director Of Digital Marketing
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Overview
Job Description
DIRECTOR OF DIGITAL MARKETING
Philadelphia, PA or Tampa, FL | Full-Time | Hybrid
Lead the Digital Strategy Behind 110+ Apartment Communities!
Independence Realty Trust, INC (NYSE: IRT) / IRT Living is looking for a strategic, analytical, and hands-on Director of Digital Marketing to lead our digital demand generation efforts across a growing portfolio of apartment communities.
In this role, you'll own the strategy, execution, and performance of our digital marketing programs-from paid search and SEO to attribution, analytics, and budget optimization. You'll lead a talented digital marketing team while partnering with Sales, Operations, and Technology to ensure every marketing dollar drives measurable business results.
This opportunity is ideal for a digital marketing leader who loves diving into data, solving complex problems, testing new ideas, and translating insights into action. While experience in multifamily or real estate is a plus, it's not required. We're looking for someone with deep digital marketing expertise, strong business acumen, and a passion for continuous innovation.
What You'll Do
- Lead the digital marketing strategy across paid search (SEM), SEO, local search, and website optimization.
- Own and optimize the digital media budget, reallocating spend to maximize lead generation, tours, applications, and leases.
- Develop attribution models, performance reporting, and financial forecasting to drive strategic decision-making.
- Monitor campaign performance, investigate anomalies, and conduct root-cause analysis to ensure reporting accuracy.
- Establish best practices for platform governance, change management, campaign testing, and account monitoring.
- Manage relationships with SEO and PPC agency partners while independently validating performance and recommendations.
- Design and evaluate A/B and multivariate tests to continuously improve marketing performance.
- Leverage AI and generative AI tools to increase marketing effectiveness and team productivity.
- Lead, coach, and develop the digital marketing team while fostering a culture of innovation and accountability.
- Partner cross-functionally with Sales, Operations, and Technology to align digital marketing initiatives with company goals.
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Submit 10x as many applications with less effort than one manual application.
