Director of Enrollment Marketing
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Overview
Job Description
The Opportunity
The Director of Enrollment Marketing provides strategic leadership and execution of comprehensive, data-driven initiatives that advance institutional visibility, engagement, and enrollment. Through a coordinated, multichannel approach, including digital, traditional, and emerging platforms, the function ensures consistent, compelling messaging across the student journey. Responsibilities include shaping brand strategy, enhancing digital presence, managing vendor and stakeholder relationships, and leveraging analytics to optimize performance
Duties and Responsibilities
Develop, implement, and manage multichannel marketing and communications campaigns for recruitment and enrollment, applying data-informed strategy across channels and throughout the prospective and admitted student journey.
Directs, supervises, and evaluates the work of direct reports and external partners, providing leadership for Marketing and Communications, design, and media/press engagement.
Lead cross-functional collaboration with internal and external constituents to plan, advise on, and execute strategic marketing initiatives, providing recommendations aligned with program goals, enrollment priorities, and student audiences.
Support Slate CRM and marketing automation setup, workflow optimizations, audience segmentation, and reporting to enhance prospective student engagement.
Working with the Student Success and Enrollment Management teams, conduct market research and analyze campaign data to measure effectiveness, identify trends, and make recommendations for continuous improvement.
Develops and manages the annual Marketing budget, ensuring effective allocation of resources and ongoing fiscal oversight.
Monitors industry standards, regulatory requirements, and best practices related to marketing, communications, data privacy, and digital engagement; ensures institutional compliance with applicable laws and policies.
Collaborates across departments and divisions to support integrated marketing, enrollment, recruitment, and retention strategies.
Serves on campus-wide committees as appropriate.
Performs other duties as assigned.
Education and Experience
Bachelor's degree in advertising, marketing, communications, or a related field.
Six (6) years of progressively responsible experience in advertising, branding, marketing, or communications.
Experience in website strategy, digital and emerging media, and marketing analytics.
Strong and demonstrative analytical skills.
Demonstrated commitment to diversity, equity, and inclusion.
Excellent written and oral communication skills and unquestioned integrity.
Preferred Qualifications
Graduate degree in advertising, marketing, communications, or related field.
Proficiency in marketing technology platforms (Slate CRM, email marketing, analytics, social media management).
Salary and Benefit Information
The salary range is $72,000-$75,000. The College offers a comprehensive benefits package that includes medical and dental insurance, short-and long-term disability, generous vacation, and sick leave, paid holidays, pre-tax flexible spending accounts, retirement plans, tax-deferred compensation, as well as employee and dependent tuition waivers. PSLF waivers offered.
Automate your job search with Sonara.
Submit 10x as many applications with less effort than one manual application.
