Director Of HCP Marketing

Healthcare Marketing Leader | Build HCP EcosystemsThis Jobot Job is hosted by: Robert DonohueAre you a fit? Easy Apply now by clicking the "Quick Apply" buttonand sending us your resume.Salary: $220,000 - $260,000 per yearA bit about us:We are a leader in the consumer health and wellness space, focused on delivering high-quality nutritional products and solutions for healthcare professionals and consumers alike.Our organization is built on a collaborative, people-first culture that emphasizes innovation, scientific credibility, and meaningful impact. We work across digital platforms, practitioner networks, and healthcare ecosystems to drive engagement, education, and long-term brand growth.We are looking for a Director of HCP Marketing to lead practitioner engagement, advocacy, and omnichannel marketing strategy.Why join us?

• Competitive salary: $220K–$260K + bonus
• High-impact leadership role driving HCP and consumer growth
• Opportunity to build and scale practitioner engagement ecosystems
• Lead strategy across KOLs, digital platforms, and field sales
• Strong benefits package including:

o Medical, dental, vision o 401(k) with match o PTO + paid holidays o Wellness programs and product perks

• Collaborative, people-first culture

Job DetailsWhat You’ll Be Doing:Practitioner Strategy & Omnichannel Leadership

• * Own the HCP marketing strategy across the full practitioner lifecycle
• * Lead omnichannel engagement across digital platforms, CRM, and field sales
• * Define practitioner journeys and ensure a seamless experience across channels

KOL Strategy & Advocacy

• * Develop and manage KOL networks and practitioner relationships
• * Build peer-to-peer advocacy programs (speaker programs, advisory boards, communities)
• * Expand partnerships with professional organizations

HCP-Led Consumer Engagement

• * Partner with content and influencer teams to scale practitioner-led consumer advocacy
• * Amplify HCP voices across digital, education, and brand channels

Education & Scientific Strategy

• * Lead HCP education strategy across digital and live formats
• * Translate complex scientific concepts into practical education
• * Partner with product and brand teams to align offerings with practitioner needs

Digital & Platform Strategy

• * Own practitioner engagement across HCP platforms and partner channels
• * Drive personalization, engagement, and performance across digital touchpoints

Field Sales Alignment

• * Partner with sales leadership to support field enablement and messaging
• * Deliver qualified leads and support pipeline growth for field teams

Analytics & Optimization

• * Define KPIs and track performance across engagement, advocacy, and growth
• * Use data to drive decision-making and optimize strategy

What You Bring:

• * 10+ years of experience in HCP marketing within health, wellness, or CPG industries
• * Strong understanding of:

o* Practitioner engagement and business models o* Omnichannel marketing and digital platforms o* KOL strategy and peer advocacy programs

• * Experience translating scientific and clinical information into marketing strategies
• * Experience managing:

o* Cross-functional teams o* Agency and external partnerships o* Marketing performance and analytics

• * Ability to operate in matrixed, fast-paced environments

________________________________________Additional Details:

• * Location: Hybrid - 2 / 3 days onsite (Jersey City)
• * Salary: $220,000 – $260,000 + bonus
• * High-visibility role with direct impact on growth and brand positioning

Interested in hearing more? Easy Apply now by clicking the "Quick Apply" button._{Jobot is an Equal Opportunity Employer. We provide an inclusive work environment that celebrates diversity and all qualified candidates receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, genetic information or any other basis protected by applicable federal, state, or local laws. Jobot also prohibits harassment of applicants or employees based on any of these protected categories. It is Jobot’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.Sometimes Jobot is required to perform background checks with your authorization. Jobot will consider qualified candidates with criminal histories in a manner consistent with any applicable federal, state, or local law regarding criminal backgrounds, including but not limited to the Los Angeles Fair Chance Initiative for Hiring and the San Francisco Fair Chance Ordinance.Information collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal.By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy here: jobot.com/privacy-policy}