Director of Integrated Marketing (Encore)

The GapFolsom, California

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Overview

Schedule

Full-time

Career level

Executive

Benefits

Career Development

Job Description

About the Role

The Integrated Marketing Director for the Encore Membership program sets the vision and leads end‑to‑end, cross‑channel marketing to grow awareness, acquisition, engagement, and value across Encore’s owned channels and through Gap Inc.’s portfolio of brands—Gap, Old Navy, Banana Republic, and Athleta. This leader owns the integrated planning calendar, orchestrates omnichannel campaigns, oversees Encore owned channels and brings Encore to life through experiential activations.

What You'll Do

Integrated Marketing Strategy & Leadership

Set the strategic vision and annual/quarterly marketing plan for Encore.
Own the integrated marketing calendar across all Encore channels.
Partners with brand marketing teams to bring Encore to life through the brands
Championcustomer‑first,data‑drivenpersonalization and lifecycle marketing

Omnichannel Campaign Orchestration

Leadcross‑functionalcampaign development (brief→creative→media→
measurement).
Partner with Brand, CRM, Media, Creative, Product, Retail Ops, Analytics and additional
partners as needed.

Social & Content Leadership

Oversee Encore social channels.
Lead content strategy and editorial calendar.
Integrate relevant trends and cultural moments.

Budget, Vendor & Resource Management

Own operational budget for Encore experiences and campaigns
Manage freelancers, vendors, and external creative partners as relevant

Measurement, Insights & Optimization

Establish KPI dashboards for owned channels and campaigns.
Translate insights into action plans.

Governance & Compliance

Ensure brand, legal, privacy, and compliance standards.

Leadership & Stakeholder Management

Lead, mentor, and develop integrated marketing and studio teams.
Communicate plans and performance to senior leadership

Who You Are

Experience integrated, campaign, brand and event marketing; loyalty or membership
experience required.
Experience leading creative/production operations.
Strong financial and vendor management acumen.
Analytical expertise across marketing KPIs.
Excellent communication andcross‑functionalleadership.

Preferred

Retail/multi‑brandexperience.
Social Media channel management.

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FAQs About Director of Integrated Marketing (Encore) Jobs at The Gap

What is the work location for this position at The Gap?

This job at The Gap is located in Folsom, California, according to the details provided by the employer. Some roles may also include multiple work locations depending on the requirement.

What pay range can candidates expect for this role at The Gap?

Employer has not shared pay details for this role.

What employment applies to this position at The Gap?

The Gap lists this role as a Full-time position.

What experience level is required for this role at The Gap?

The Gap is looking for a candidate with "Executive" experience level.

What benefits are offered by The Gap for this role?

The Gap offers Career Development for this position. Actual benefits may vary depending on the employer's policies and employment terms.

What is the process to apply for this position at The Gap?

You can apply for this role at The Gap either through Sonara's automated application system, which helps you submit applications 10X faster with minimal effort, or by applying manually using the direct link on the job page.